Senior Social Creative

We are seeking a culturally fluent and strategically minded Senior Social Creative to lead the development of compelling, scroll-stopping content across multiple social platforms. In this role, you will anticipate trends, translate cultural moments into brand-aligned ideas, and guide your team in adapting and experimenting with various formats. You understand the nuances of engagement on platforms like TikTok, Instagram, and X, and can recommend the optimal platform mix to meet campaign objectives. You are hands-on in your craft while also mentoring your team to elevate storytelling, copy, and visual execution. Thriving in fast-paced environments, you balance creativity with efficiency and data-driven insights, confidently presenting your creative vision to clients and fostering a culture of innovation and high-quality output.

Key Responsibilities

- Creative Strategy & Platform Leadership: Define and lead the creative strategy tailored to each social platform. Guide the team in adapting ideas to maximize engagement and recommend the right platform mix aligned with campaign goals.

- Trend Interpretation & Cultural Relevance: Lead the interpretation and application of cultural and platform trends across campaigns. Translate fast-moving moments into content that resonates with the brand, knowing when to engage or step back from conversations.

- Ideation & Campaign Concepting: Facilitate ideation sessions with writers, designers, and production teams. Develop campaign concepts that work across social platforms and create high-performing one-off content.

- Voice & Storytelling: Own and elevate the brand voice across all channels, ensuring that copy is as engaging as the creative concept. Mentor team members to strengthen their writing and narrative skills.

- Content Production Oversight: Oversee content production across multiple formats and platforms, maintaining creative quality from concept through final cut. Balance craft, speed, and efficiency while prototyping content using tools such as Open Art, Veo, CapCut, and Canva.

- Data-Informed Creative: Leverage social performance metrics to inform creative pitches, clearly brief media partners, and integrate insights into ideation without compromising authenticity.

- Team Mentorship & Inspiration: Maintain comprehensive inspiration boards and reference libraries to fuel creativity. Use these resources to mentor junior creatives and elevate overall team output.

- Client Communication & Presentation: Lead client presentations, confidently sell creative vision, and ensure alignment between creative deliverables and brand objectives.

Required Qualifications

- Minimum of 5 years’ experience in social-first creative roles with a proven record of delivering high-performing campaigns across multiple platforms.

- Strong cultural fluency with the ability to translate trends into strategic, brand-aligned content.

- Demonstrated experience leading ideation, experimentation, and production across diverse formats, platforms, and teams.

- Expertise in short-form video production, copywriting, visual storytelling, and proficiency with digital design tools such as Open Art, Veo, CapCut, and Canva.

- Data literacy with the ability to interpret social metrics, incorporate insights into creative strategies, and connect creative success to measurable performance outcomes.

- Excellent client-facing presentation skills with the ability to influence and guide creative direction.

- Proven leadership and mentorship experience, capable of inspiring and guiding creative teams to produce elevated, impactful work.

Preferred Qualifications and Benefits

Join us to help bring some of the region’s most exciting social-first creative work to life. At Tactical, we pride ourselves on creating work that is culturally relevant, strategically smart, and genuinely entertaining. You will collaborate with talented professionals, work alongside ambitious brands, and play a key role in transforming great ideas into outstanding creative executions. If you are passionate about pushing creative boundaries and leading a dynamic team, this is the opportunity for you.