Senior Social Creative

We are seeking a culturally fluent and strategically minded Senior Social Creative to lead the creation of compelling, scroll-stopping content across multiple social platforms. In this role, you will anticipate trends and translate cultural moments into ideas that align with brand goals. You will guide and mentor your team to adapt and experiment with formats and platforms, ensuring content drives engagement and resonates with target audiences. Your expertise in platforms such as TikTok, Instagram, and X will enable you to recommend the optimal platform mix for each campaign. You will balance hands-on creative work with leadership responsibilities, elevating storytelling, copy, and visual execution while thriving in a fast-paced environment. Presenting and selling creative vision to clients, maintaining organized inspiration resources, and fostering a culture of innovation will be key aspects of your role.

Key Responsibilities

- Creative Strategy & Platform Leadership: Develop and set creative strategies tailored to each social platform. Lead the team in adapting ideas to maximize engagement and recommend the best platform mix based on campaign objectives and brand goals.

- Trend Interpretation & Cultural Relevance: Lead the interpretation and application of cultural and platform trends across campaigns. Translate fast-moving cultural moments into brand-aligned content, discerning when to engage in conversations and when to hold back.

- Ideation & Campaign Concepting: Facilitate ideation sessions with writers, designers, and production teams to craft both campaignable social platforms and high-performing one-off content.

- Voice & Storytelling: Own and elevate the brand voice across all channels, ensuring copy is as impactful as the creative concept. Mentor team members to strengthen writing and narrative techniques.

- Content Production Oversight: Oversee content production across various formats and platforms, maintaining creative quality from concept through final execution. Balance craft, speed, and efficiency while prototyping content using tools such as Open Art, Veo, CapCut, and Canva.

- Data-Informed Creative: Utilize social performance metrics to inform creative pitches, clearly brief media partners, and incorporate insights into ideation without compromising authenticity.

- Team Mentorship & Inspiration: Maintain robust inspiration boards and reference libraries to fuel creativity. Mentor junior creatives and elevate overall team output.

- Client Communication & Presentation: Lead client presentations with confidence, effectively selling creative vision and ensuring alignment between creative work and brand objectives.

Required Qualifications

- Minimum of 5 years of social-first creative experience with a proven track record of delivering high-performing campaigns across multiple platforms.

- Strong cultural fluency with the ability to translate trends into strategic, brand-aligned content.

- Demonstrated experience leading ideation, experimentation, and production across various formats, platforms, and teams.

- Expertise in short-form video, copywriting, visual storytelling, and proficiency with digital design tools such as Open Art, Veo, CapCut, and Canva.

- Data literacy with the ability to interpret social metrics, integrate insights into creative strategy, and link creative success to performance outcomes.

- Excellent client-facing presentation skills and the ability to influence creative direction.

- Proven leadership and mentorship experience, guiding creative teams to produce elevated, high-impact work.

Preferred Qualifications and Benefits

Join us to play a pivotal role in bringing some of the region’s most exciting social-first creative work to life. At Tactical, we pride ourselves on producing work that is culturally relevant, strategically smart, and genuinely entertaining. You will collaborate with talented professionals, work alongside ambitious brands, and help transform great ideas into outstanding creative executions. If you are passionate about pushing creative boundaries and leading teams to new heights, this is the challenge for you.