Senior TikTok Marketing Executive

We are seeking a skilled Senior TikTok Marketing Executive with 3 to 4 years of experience in e-commerce marketing, specifically focusing on TikTok Ads, TikTok Shop, and TikTok Affiliate marketing. The ideal candidate will take charge of managing and scaling TikTok advertising campaigns, overseeing TikTok Shop operations, and building affiliate partnerships to boost online sales and revenue growth. This role requires a hands-on marketer with a strong understanding of performance metrics and the ability to collaborate effectively across teams.

Key Responsibilities

TikTok Ads Management:
Plan, launch, and optimize TikTok advertising campaigns aimed at driving e-commerce sales. Manage campaign budgets, targeting, bidding strategies, and continuously improve performance. Monitor key metrics such as ROAS, CPA, CTR, conversion rates, and revenue. Lead creative testing involving video ads, creator content, and user-generated content (UGC) to enhance campaign effectiveness.

TikTok Shop Management:
Oversee TikTok Shop operations including product listings, catalog optimization, promotions, and merchandising. Track shop sales, product availability, order fulfillment, and overall shop performance. Identify opportunities to increase product visibility, improve conversion rates, and maximize revenue. Work closely with internal teams to ensure smooth shop operations and an excellent customer experience.

TikTok Affiliate Marketing:
Develop and manage TikTok Affiliate programs to generate additional sales. Identify, recruit, and manage creators, influencers, and affiliate partners. Coordinate affiliate campaigns, commission structures, product sampling, and promotional activities. Monitor affiliate-generated sales, commissions, and program performance. Foster strong relationships with high-performing creators to support sustained revenue growth.

Reporting and Collaboration:
Prepare regular performance reports covering TikTok Ads, Shop, and Affiliate marketing efforts. Analyze data and recommend strategies to enhance sales and campaign efficiency. Collaborate with creative, e-commerce, merchandising, and operations teams to align marketing initiatives. Stay informed on the latest TikTok advertising features, social commerce trends, and affiliate marketing opportunities.

Required Qualifications

- 3 to 4 years of relevant experience working with an e-commerce brand.
- Proven hands-on experience managing TikTok Ads campaigns.
- Practical knowledge of TikTok Shop and TikTok Affiliate marketing.
- Strong understanding of performance marketing, campaign optimization, and budget management.
- Experience working with creators, influencers, and affiliate partners.
- Ability to analyze campaign performance metrics including sales, ROAS, CPA, and affiliate revenue.
- Excellent English communication skills, both written and verbal, with the ability to interact professionally with internal teams, creators, and external partners.
- Strong negotiation, analytical, and organizational skills.

Preferred Qualifications and Benefits

Experience with Shopify or other e-commerce platforms is preferred.

Benefits include fuel allowance, medical insurance, free in-house lunch facility, and access to panel gyms at no cost. Employees also enjoy a participatory fund, market-competitive salary, and a learning-focused, challenging work environment. The company fosters an amazing work culture with paid time off, group life insurance, maternity leave, and other supportive policies designed to promote work-life balance and well-being.