Senior TikTok Marketing Executive

We are seeking a skilled Senior TikTok Marketing Executive with 3 to 4 years of experience in e-commerce marketing, specifically focused on TikTok Ads, TikTok Shop, and TikTok Affiliate marketing. The ideal candidate will be responsible for managing and scaling TikTok advertising campaigns, overseeing TikTok Shop operations, and developing affiliate partnerships to boost online sales and revenue growth. This role requires a strategic thinker with hands-on experience in performance marketing and a strong ability to collaborate across teams.

Key Responsibilities

TikTok Ads Management:
Plan, launch, and optimize TikTok advertising campaigns aimed at driving e-commerce sales. Manage campaign budgets, targeting, bidding strategies, and continuously improve performance. Monitor key metrics such as ROAS, CPA, CTR, conversion rates, and revenue. Coordinate creative testing involving video ads, creator content, and user-generated content to maximize engagement and effectiveness.

TikTok Shop Management:
Oversee TikTok Shop operations, including product listings, catalog optimization, promotions, and merchandising efforts. Track shop sales, product availability, order fulfillment, and overall shop performance. Identify opportunities to enhance product visibility, improve conversion rates, and increase revenue. Work closely with internal teams to ensure seamless shop operations and a positive customer experience.

TikTok Affiliate Marketing:
Develop and manage TikTok Affiliate programs to generate additional sales. Identify, recruit, and maintain relationships with creators, influencers, and affiliate partners. Coordinate affiliate campaigns, including commission structures, product samples, and promotional activities. Monitor affiliate-generated sales, commissions, and overall program performance. Foster long-term partnerships with high-performing creators to support sustained revenue growth.

Reporting and Collaboration:
Prepare regular performance reports covering TikTok Ads, TikTok Shop, and affiliate marketing activities. Analyze results and provide strategic recommendations to enhance sales and campaign efficiency. Collaborate with creative, e-commerce, merchandising, and operations teams to align marketing efforts. Stay informed about the latest TikTok advertising features, social commerce trends, and affiliate marketing opportunities.

Required Qualifications

- 3 to 4 years of relevant experience working with an e-commerce brand.
- Proven hands-on experience managing TikTok Ads campaigns.
- Practical knowledge of TikTok Shop and TikTok Affiliate marketing.
- Strong understanding of performance marketing, campaign optimization, and budget management.
- Experience working with creators, influencers, and affiliate partners.
- Ability to analyze campaign performance metrics such as sales, ROAS, CPA, and affiliate revenue.
- Excellent English communication skills, both written and verbal, with the ability to engage professionally with internal teams, creators, and external partners.
- Strong negotiation, analytical, and organizational skills.

Preferred Qualifications and Benefits

Experience with Shopify or other e-commerce platforms is preferred.

Benefits include a fuel allowance, medical insurance, and free in-house lunch facilities. Employees also enjoy access to a gym through a panel of free-of-cost gyms, participation in company funds, and a market-competitive salary. The work environment is designed to be both challenging and supportive, fostering continuous learning and growth. Additional perks include paid time off, group life insurance, maternity leave, and a positive, inclusive work culture.

This role offers an exciting opportunity to lead TikTok marketing initiatives within a dynamic e-commerce setting, driving measurable business impact while working alongside passionate professionals.