Senior TikTok Marketing Executive

We are seeking a skilled Senior TikTok Marketing Executive with 3-4 years of experience in e-commerce marketing, particularly focusing on TikTok Ads, TikTok Shop, and TikTok Affiliate marketing. The ideal candidate will be responsible for managing and scaling TikTok advertising campaigns, overseeing TikTok Shop operations, and developing affiliate partnerships to enhance online sales and drive revenue growth.

Key Responsibilities

TikTok Ads Management
- Plan, launch, manage, and optimize TikTok advertising campaigns aimed at boosting e-commerce sales.
- Handle campaign budgets, targeting, bidding strategies, and overall performance optimization.
- Monitor key performance indicators such as ROAS, CPA, CTR, conversion rates, and revenue.
- Coordinate creative testing involving video ads, creator content, and user-generated content (UGC).

TikTok Shop Management
- Oversee TikTok Shop operations including product listings, catalog optimization, promotions, and merchandising.
- Track shop sales, product availability, order fulfillment, and overall shop performance.
- Identify opportunities to improve product visibility, conversion rates, and revenue.
- Collaborate with internal teams to ensure smooth shop operations and a seamless customer experience.

TikTok Affiliate Marketing
- Develop and manage TikTok Affiliate programs to generate incremental sales.
- Identify, recruit, and manage creators, influencers, and affiliate partners.
- Coordinate affiliate campaigns, commission structures, product samples, and promotional activities.
- Track affiliate-generated sales, commissions, and program performance.
- Build and maintain relationships with high-performing creators to support sustained revenue growth.

Reporting and Collaboration
- Prepare regular performance reports covering TikTok Ads, TikTok Shop, and affiliate marketing efforts.
- Analyze results and recommend strategies to improve sales and campaign efficiency.
- Work closely with creative, e-commerce, merchandising, and operations teams.
- Stay informed about TikTok advertising features, social commerce trends, and affiliate marketing opportunities.

Required Qualifications
- 3-4 years of relevant experience working with an e-commerce brand.
- Proven hands-on experience managing TikTok Ads campaigns.
- Practical knowledge of TikTok Shop and TikTok Affiliate marketing.
- Strong understanding of performance marketing, campaign optimization, and budget management.
- Experience collaborating with creators, influencers, and affiliate partners.
- Ability to analyze campaign performance metrics including sales, ROAS, CPA, and affiliate revenue.
- Excellent English communication skills, both written and verbal, with the ability to engage professionally with internal teams and external partners.
- Strong negotiation, analytical, and organizational skills.

Preferred Qualifications and Benefits
- Experience with Shopify or other e-commerce platforms is preferred.

Benefits
- Fuel allowance
- Medical insurance
- Free in-house lunch facility
- Access to gym facilities through a panel of gyms at no cost
- Participatory fund
- Market-competitive salary
- Learning opportunities within a challenging work environment
- Positive and inclusive work culture
- Paid time off
- Group life insurance
- Maternity leave and additional employee benefits

This role offers an exciting opportunity to lead and innovate within the dynamic space of TikTok marketing, contributing directly to the growth of a forward-thinking e-commerce brand.