SEO & AI Search Visibility Specialist

BuzzyBooth is a company dedicated to helping businesses transform their customers into powerful marketing assets through interactive photo experiences, customer data collection, reviews, social sharing, and SMS marketing. We are seeking an SEO & AI Search Visibility Specialist to enhance the online presence of BuzzyBooth and its clients. This role focuses not only on traditional SEO but also on the emerging field of AI-powered search and discovery, ensuring visibility across platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, and other AI search engines.

Key Responsibilities
- Conduct comprehensive keyword research and competitive analysis to identify high-value opportunities and content gaps.
- Analyze competitor websites to understand ranking factors and develop effective SEO content strategies aimed at increasing organic traffic and search rankings.
- Monitor keyword rankings, organic traffic, and conversion metrics to measure SEO performance.
- Develop and implement strategies to improve visibility on AI search platforms, including ChatGPT, Google AI Overviews, Perplexity, Gemini, and others.
- Research how AI search engines discover, interpret, and cite businesses and websites to inform content development.
- Identify content opportunities that enhance brand visibility in AI-generated answers and develop content tailored to customer questions posed to AI.
- Analyze which websites and sources are referenced by AI platforms and monitor brand/entity mentions to identify improvement areas.
- Experiment with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI SEO techniques.
- Build scalable, repeatable strategies to improve AI visibility across various industries.

Required Qualifications
- Minimum of 2 years of hands-on SEO experience with a strong understanding of Google search ranking factors and modern SEO best practices.
- Proficient in keyword research, competitive analysis, and developing SEO content strategies.
- Solid knowledge of on-page SEO, internal linking, technical SEO, and content optimization.
- Strong analytical and research skills with the ability to translate data into actionable recommendations.
- Excellent written communication skills.

Preferred Qualifications and Benefits
- Practical experience with AI search, GEO, AEO, and AI visibility optimization.
- Familiarity with optimizing content specifically for AI platforms such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.
- Experience in measuring or tracking brand visibility within AI search environments.
- Understanding of how large language models (LLMs) discover, interpret, and reference web content.

This role suits a curious, analytical, and experimental individual who is passionate about understanding why content ranks. You don’t need to have all the answers upfront but must be skilled in researching, testing hypotheses, analyzing data, and developing repeatable strategies based on your findings.

Success in this position will be measured by:
- Increasing organic search rankings and qualified organic traffic.
- Identifying and capturing new keyword opportunities.
- Growing the number of pages ranking on Google and improving visibility for high-intent searches.
- Enhancing brand and business mentions across AI search platforms.
- Creating content that is referenced or cited by AI platforms.
- Building sustainable SEO and AI visibility strategies for BuzzyBooth and its customers.

Benefits
Enjoy the flexibility of remote work with adaptable hours, join a fun and dynamic team, and contribute to a well-regarded brand in the marketing technology space.