SEO & Content Strategist

KM Ustawana International (KMUI) is seeking a skilled SEO and Content Strategist to join our team at the Islamabad office. This role is ideal for candidates based in Islamabad, Rawalpindi, or nearby areas who have a strong passion for growing brands through effective SEO techniques and compelling content strategies. The successful candidate will play a key role in enhancing KMUI’s online presence and ensuring consistent, high-quality communication across all platforms.

Key Responsibilities

- Take full ownership of KMUI’s SEO efforts, including on-page, off-page, technical SEO, and AEO/GEO strategies to secure brand visibility in AI-driven search results such as ChatGPT and Google AI Overview.
- Develop and maintain a comprehensive content strategy aligned with KMUI’s business objectives and communication goals.
- Gain a deep understanding of KMUI’s organizational structure, business pillars, projects, ventures, and future initiatives to create relevant and impactful content.
- Ensure a consistent corporate identity, tone, messaging, and brand positioning across all communication channels and materials.
- Manage content creation for various platforms including social media, websites, company profiles, presentations, brochures, advertisements, proposals, standees, event materials, and marketing campaigns.
- Translate management’s ideas into professional concepts, messaging frameworks, headlines, captions, scripts, and creative briefs.
- Provide clear direction to graphic designers regarding messaging, visual hierarchy, and overall design to maintain brand consistency.
- Review and approve final creative outputs to ensure accuracy, branding consistency, and content quality before publication.

Required Qualifications

- 1 to 4 years of practical experience in SEO and content strategy.
- Strong expertise in keyword research, technical SEO, and link-building techniques.
- Excellent writing skills combined with a keen creative sense.
- Proficiency in SEO and analytics tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console.
- Ability to work independently while maintaining a consistent and unified brand voice.
- Willingness to work on-site at the Islamabad office.

This position offers an exciting opportunity to contribute to KMUI’s growth by leveraging your SEO and content expertise in a dynamic environment. If you are passionate about driving brand success through innovative digital strategies and creative content, we encourage you to apply.