SEO Content Writer

Cedar Financial is a well-established international financial services company specializing in cross-border Accounts Receivable Management (ARM). Known for its innovative approach, Cedar values agility and strategic thinking to deliver exceptional financial solutions. The company embraces change proactively, focusing on achieving meaningful results rather than merely completing routine tasks, with a commitment to helping clients meet their financial objectives.

Key Responsibilities
- Create original, well-researched SEO content including blog posts, long-form guides, pillar pages, FAQs, and website copy based on keyword research and SEO briefs.
- Align content with search intent by using clear headings, scannable formatting, and direct answers optimized for featured snippets.
- Optimize on-page elements such as title tags, meta descriptions, headings, image alt text, and URL slugs, while adhering to internal and external linking best practices.
- Conduct keyword and topic research, including related terms and “People Also Ask” questions, to build topical authority.
- Produce accurate, trustworthy content on finance-related (YMYL) topics by citing credible sources, collaborating with subject-matter experts, and following compliance review processes.
- Develop content optimized for AI-powered search engines, providing concise answers, definitions, data points, and FAQs that AI Overviews can cite.
- Audit and refresh existing content to improve rankings, reverse traffic decline, consolidate competing pages, and maintain up-to-date information.
- Utilize content optimization tools such as Surfer SEO, Clearscope, Frase, or MarketMuse to enhance topic coverage and readability.
- Format and publish content in CMS platforms like WordPress, including images, FAQ sections, and internal links.
- Support link-building efforts by creating guest posts, data-driven articles, and other linkable assets.
- Proofread and edit content to ensure grammar, style, tone, and brand consistency, while adhering to editorial calendars and deadlines.
- Collaborate with the SEO team to review content performance using Google Search Console and GA4, applying insights to future work.

Required Qualifications
- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related discipline.
- Minimum of 5 years’ experience writing SEO content for websites, blogs, or agencies, with a proven portfolio of published articles that rank well.
- Strong knowledge of SEO writing principles including keyword placement, search intent, on-page SEO, internal linking, and E-E-A-T guidelines.
- Excellent English writing, editing, and proofreading skills with a clear, engaging, and reader-focused style.
- Proficiency with SEO and writing tools such as Ahrefs or Semrush, Surfer SEO or Clearscope, Google Search Console, and Grammarly.
- Experience publishing content in WordPress or similar CMS platforms, including basic HTML formatting.
- Strong research skills with the ability to write accurately on complex or technical topics.
- Ability to manage multiple projects simultaneously and consistently meet deadlines.

Objective and Key Performance Indicators
The primary objective is to increase organic traffic, keyword rankings, and conversions by delivering high-quality, search-optimized content that aligns with user intent and establishes topical authority. Success will be measured by timely delivery of 8–12 optimized articles monthly, achieving page 1 rankings for target keywords within 3–6 months, growth in organic sessions and impressions, meeting content optimization and readability standards, and driving engagement and conversions such as form fills and CTA clicks. Additionally, content must be 100% original, free from plagiarism, and compliant with editorial and factual accuracy standards. Achieving featured snippets, “People Also Ask” placements, and AI Overview citations are also key indicators of performance.

No preferred qualifications or additional benefits were specified in the original description.