SEO Content Writer

Cedar Financial is a leading international financial services company specializing in cross-border Accounts Receivable Management (ARM). Known for its innovative approach, Cedar values agility and strategic thinking, continuously seeking ways to improve and evolve. The company prioritizes delivering exceptional financial services that help clients achieve their goals by embracing change and tackling challenges proactively.

Key Responsibilities

- SEO Content Creation: Develop original, well-researched blog posts, long-form guides, pillar pages, FAQs, and website copy based on SEO briefs and targeted keywords.
- Search Intent & Structure: Align content with search intent using clear headings, scannable formatting, and concise answers optimized for featured snippets.
- On-Page Optimization: Craft optimized title tags, meta descriptions, headings, image alt text, and URL slugs, while adhering to internal and external linking best practices.
- Keyword & Topic Research: Conduct keyword and topic research, including related terms, “People Also Ask” questions, and entities to build topical authority.
- E-E-A-T & Accuracy: Produce accurate, trustworthy finance-related content, citing credible sources, collaborating with subject-matter experts, and following compliance review processes.
- AI Search Optimization: Create clear, structured content that AI-powered search engines can reference, including concise answers, definitions, data points, and FAQs.
- Content Refresh: Audit and update existing content to improve rankings, reverse traffic decline, consolidate competing pages, and keep information current.
- Content Optimization Tools: Utilize tools such as Surfer SEO, Clearscope, Frase, or MarketMuse to enhance topic coverage and readability.
- CMS Publishing: Format and publish content in the CMS (e.g., WordPress), incorporating images, FAQ sections, and internal links.
- Linkable Assets: Support link-building initiatives by writing guest posts, data-driven articles, and other valuable assets.
- Editorial Standards: Proofread and edit for grammar, style, tone, and brand consistency, adhering to the editorial calendar and deadlines.
- Performance Review: Analyze published content performance using Google Search Console and GA4, applying insights to future content strategies.

Required Qualifications

- Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
- Minimum of 5 years’ experience writing SEO content for websites, blogs, or agencies, with a proven portfolio of published articles that rank well.
- Strong knowledge of SEO writing techniques, including keyword placement, search intent, on-page SEO, internal linking, and E-E-A-T principles.
- Excellent command of English writing, editing, and proofreading with a clear, engaging, and reader-focused style.
- Proficiency with SEO and writing tools such as Ahrefs or Semrush, Surfer SEO or Clearscope, Google Search Console, and Grammarly.
- Experience publishing content in WordPress or similar CMS platforms, including basic HTML formatting.
- Strong research skills and the ability to write accurately on complex or technical finance topics.
- Ability to manage multiple projects simultaneously and consistently meet deadlines.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in AI search optimization and content performance analysis will have an advantage. The role offers the opportunity to contribute to a dynamic, forward-thinking company that values innovation and strategic growth in the financial services sector. The successful candidate will play a key role in increasing organic traffic, improving keyword rankings, and driving conversions through high-quality, search-optimized content.

This position demands a proactive, detail-oriented writer who is passionate about SEO and content excellence, ready to make a measurable impact on Cedar Financial’s digital presence.