SEO Content Writer

We are seeking a skilled SEO Content Writer to join our team and contribute to the creation of high-quality, optimized content across various digital platforms. The ideal candidate will be responsible for producing engaging, original, and search-engine-friendly content tailored to different audiences and geographic markets, including Pakistan, the UK, and Dubai. This role requires collaboration with SEO specialists and medical professionals to ensure accuracy, relevance, and compliance with industry standards, particularly in healthcare and medical aesthetics.

Key Responsibilities

SEO Content Creation
Develop SEO-optimized website pages, service pages, landing pages, blogs, articles, and location-specific content. Focus on creating content that aligns with relevant search intent, target keywords, and customer inquiries. Produce clear, original, and engaging content that supports lead generation, consultation bookings, and service inquiries. Adapt messaging to suit diverse audiences across multiple regions.

Keyword Research & Content Planning
Collaborate with the SEO Executive to design keyword-focused content calendars. Map primary and secondary keywords to appropriate pages while identifying content gaps, frequently asked questions, and competitor opportunities. Build topic clusters and supporting articles to enhance topical authority. Prepare detailed content briefs and outlines prior to writing.

On-Page Content Optimization
Optimize headings, title tags, meta descriptions, internal links, and overall content structure. Enhance existing website pages based on search performance data and content audits. Write descriptive image alt text and relevant FAQs to improve accessibility and user experience. Ensure content is logically structured, readable, and aligned with targeted search queries.

GEO/AEO & AI Search Optimization
Structure content to provide clear and accurate answers to specific questions. Use descriptive headings, concise explanations, relevant FAQs, and credible supporting information to improve visibility in AI-assisted search environments. Maintain consistent entity, service, brand, and location details across all relevant pages without relying on unsupported ranking guarantees.

Healthcare & Medical Aesthetics Content
Create content focused on healthcare, dermatology, aesthetics, skincare, treatments, and related services. Conduct thorough research using credible sources and adhere to approved clinical information. Coordinate with medical professionals for clinical review when necessary. Avoid unsupported treatment claims, guaranteed outcomes, misleading before-and-after comparisons, and unsubstantiated medical statements. Follow brand guidelines and comply with healthcare advertising regulations.

Content Audits & Performance
Regularly update outdated pages and identify content requiring expansion, consolidation, or improvement. Analyze Google Search Console data to uncover new content opportunities. Work closely with the SEO Assistant on internal linking strategies and page optimization. Maintain a comprehensive content tracker to monitor briefs, drafts, approvals, publishing, and updates.

Required Qualifications
- Proven experience in SEO content writing with a strong portfolio of optimized content.
- Excellent command of English with exceptional writing, editing, and proofreading skills.
- Familiarity with keyword research tools and SEO best practices.
- Ability to adapt content for different audiences and geographic markets.
- Knowledge of healthcare and medical aesthetics content requirements, including compliance with advertising standards.
- Strong organizational skills and attention to detail.

Preferred Qualifications and Benefits
- Experience working with SEO teams and medical professionals.
- Understanding of AI search optimization and entity-based content structuring.
- Opportunity to work in a dynamic, in-person environment.
- Competitive monthly salary ranging from Rs50,000 to Rs80,000.

This position offers the chance to contribute to a growing organization by producing impactful content that drives business growth and supports healthcare communication standards. The role requires dedication to quality, accuracy, and SEO effectiveness in a collaborative setting.