SEO Content Writer

We are seeking a talented and experienced female Senior Content Writer / Copywriter with a strong background in crafting high-converting website copy, advertorials, landing pages, Video Sales Letters (VSLs), ad copy, and SEO-driven content. The ideal candidate will possess excellent writing skills, a deep understanding of consumer psychology, and the ability to create persuasive, engaging, and conversion-focused content tailored for international audiences. This role requires someone who can consistently deliver compelling storytelling and sales-driven messaging across various digital platforms.

Key Responsibilities:
- Write persuasive advertorials that incorporate storytelling and sales-focused messaging.
- Develop high-converting landing pages, sales pages, product pages, and website copy.
- Create engaging Video Sales Letter (VSL) scripts featuring strong hooks, storytelling, and clear calls to action.
- Produce conversion-focused ad copy for platforms such as Google, Facebook, Instagram, and TikTok.
- Develop UGC video scripts, promotional content, and product storytelling materials.
- Craft persuasive email sequences, sales funnel copy, and marketing campaign content.
- Write SEO-optimized blogs, articles, service pages, and semantic content.
- Conduct keyword research, competitor analysis, and audience research to inform content strategy.
- Apply proven copywriting frameworks such as AIDA, PAS, and Hook–Story–Offer.
- Optimize existing content to improve engagement, readability, and conversion rates.
- Collaborate effectively with designers, marketers, and SEO specialists to maintain brand consistency.
- Ensure consistent brand messaging across all platforms and content types.

Required Qualifications:
- 3 to 4 years of professional experience in content writing or copywriting.
- Demonstrated expertise in writing advertorials, landing pages, VSL scripts, and sales copy.
- Excellent command of written English, including grammar and persuasive storytelling techniques.
- Strong understanding of direct-response copywriting and consumer psychology principles.
- Experience creating conversion-focused content for international markets.
- Solid knowledge of SEO, semantic SEO, keyword research, and search intent.
- Familiarity with tools such as SEMrush, Ahrefs, Surfer SEO, Grammarly, ChatGPT, or similar platforms.
- Ability to produce original, engaging, and natural-sounding content.
- Strong research, analytical, and proofreading skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines consistently.

Preferred Qualifications and Benefits:
- Previous experience working with international clients, especially via platforms like Upwork, is a plus.
- Background in digital marketing agencies or eCommerce businesses.
- Understanding of sales funnels, conversion rate optimization (CRO), and performance marketing strategies.
- Experience writing for US and UK audiences.
- A strong portfolio showcasing advertorials, landing pages, VSL scripts, and ad copy is essential.

Additional Information:
This is a full-time, on-site position based in Johar Town, Lahore. Working hours are from 2 PM to 11 PM, six days a week, with Saturday work from 2 PM to 6:30 PM (work from home). The monthly salary range for this role is Rs100,000 to Rs180,000.

Applicants must submit their portfolio link along with their application; applications without a portfolio will not be considered. A short assignment or test will be part of the evaluation process.

Application Questions:
Candidates should be prepared to answer questions regarding their years of experience in SEO content writing and copywriting, familiarity with Google Ads or Meta Ads copy, tools used (such as Ahrefs, SEMrush, Surfer SEO, Grammarly, ChatGPT), approaches to using AI tools without compromising originality, methods for optimizing content to improve rankings and conversions, industries served, daily content output capacity while maintaining quality, willingness to work onsite with specified hours, and current and expected salary details.