SEO & Conversion Specialist

We are seeking an experienced and results-oriented SEO & Conversion Specialist to join our expanding SEO team based in Gulberg Greens, Islamabad. In this role, you will be responsible for executing SEO strategies and delivering monthly results for clients. Your duties will include optimizing websites, blogs, and ad copy to align with SEO and conversion goals, as well as planning email marketing campaigns that drive traffic back to client websites. You will analyze data from SEO, SEM, and email marketing efforts to provide actionable insights tied to client business objectives. The ideal candidate is skilled at connecting strategy, content, and data, and is confident in presenting results to clients.

Key Responsibilities

SEO Responsibilities:
- Implement SEO strategies and manage monthly deliverables across assigned accounts.
- Perform on-page optimization including metadata, internal linking, content structure, and keyword placement.
- Conduct off-page SEO activities such as link building, digital PR, and authority building.
- Carry out content gap analysis and keyword mapping.
- Utilize responsible AI tools for AI Search Optimization.
- Manage advanced local SEO efforts, including Google Business Profile optimization and map rankings.

Content Strategy Responsibilities:
- Participate in the wireframe phase to guide content planning and page structure for improved SEO.
- Translate SEO strategies into clear content briefs for websites, blogs, and ad copy.
- Review content to ensure alignment with SEO strategies and client goals.

Conversion Optimization Responsibilities:
- Plan and execute A/B tests on landing page copy, CTAs, email subject lines, and ad variations.
- Optimize CTAs, landing pages, and ad copy to increase conversion rates.
- Identify user journey friction points and recommend improvements.

Email Marketing Responsibilities:
- Develop email marketing campaign strategies including segmentation, customer journeys, messaging, and content calendars.
- Collaborate with the Email Marketing Specialist to deliver campaigns that drive website traffic.
- Support the launch of email marketing as a new service offering.

Reporting & Insights Responsibilities:
- Analyze SEO, SEM, and email data to generate insights aligned with client business goals.
- Confidently present performance insights and recommendations to clients.

General Responsibilities:
- Assist with new service offerings such as app marketing (ASO, in-app, native, and app store advertising).
- Stay current with evolving algorithms, AI tools, and search engine trends to maintain industry-leading performance.

Required Qualifications
- Minimum of 6 years proven experience in SEO.
- Excellent written and spoken English communication skills.
- Deep knowledge of on-page, off-page, content, and local SEO.
- Strong understanding of conversion copywriting with the ability to brief and review content.
- Proven experience in planning email marketing campaigns and strategy.
- Hands-on experience with conversion rate optimization and A/B testing.
- Proficiency with tools such as Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, and Screaming Frog.
- Ability to connect data across SEO, SEM, and email campaigns to business goals.
- Experience in client-facing communication and presenting insights.
- Strong multitasking skills managing multiple clients and deadlines independently.
- Knowledge of responsible AI tool usage in SEO (e.g., ChatGPT, Surfer, Frase).
- Previous agency experience.

Preferred Qualifications and Benefits
- Experience with email marketing platforms like Mailchimp, Klaviyo, or HubSpot.
- Familiarity with Google Ads or paid social ad copy optimization.
- Knowledge of App Store Optimization (ASO) and app marketing.
- Experience with international SEO or multi-language websites (English and Arabic a plus).
- Familiarity with CMS platforms such as Strapi, Shopify, or WordPress.
- Basic understanding of HTML, CSS, or JavaScript.
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred but not mandatory.
- Certifications in SEO, Google Analytics, Google Ads, or HubSpot are advantageous.
- Proven track record of integrating AI tools effectively without compromising quality or compliance.

Why You’ll Love Working With Us
Join a dynamic and inspiring workplace with a fun, supportive, and multicultural team. Enjoy a flat and collaborative culture with open communication and direct leadership access. Benefit from a flexible hybrid work model that balances personal and professional growth. We provide continuous learning opportunities, encourage creativity and innovation, and offer a competitive salary package with growth potential. Additional perks include comprehensive health insurance, international project exposure, and engaging team events.

Compensation
Starting salary from Rs200,000 per month.

Work Location
This is an in-person role based in Gulberg Greens, Islamabad.