SEO & Digital Marketing Expert

In this hourly, remote contractor position, you will serve as an SEO and Digital Marketing Subject Matter Expert (SME), focusing on reviewing AI-generated SEO and marketing content as well as creating expert digital marketing materials. Your role involves evaluating the quality of reasoning, strategic alignment, and step-by-step decision-making within AI outputs, while providing clear and precise written feedback. You will assess these solutions for accuracy, clarity, brand consistency, and adherence to given prompts. Additionally, you will identify issues related to search intent, keyword strategy, on-page and technical SEO, content structure, measurement and attribution, and compliance or claims risk. Fact-checking is an essential part of the role, alongside writing high-quality explanations and model outputs that exemplify best practices. You will also rate and compare multiple AI-generated responses based on their effectiveness and reasoning quality. This opportunity is with SME Careers, a rapidly growing AI Data Services company and subsidiary of SuperAnnotate, which supplies training data to many of the world’s leading AI companies and foundation-model labs.

Your expertise in SEO and digital marketing will directly contribute to enhancing the accuracy, reliability, and clarity of the world’s premier AI models, improving their growth strategies, search optimization, and marketing communications.

Key Responsibilities

- Develop AI Training Content by creating detailed prompts and gold-standard SEO and digital marketing outputs, including content briefs, strategic notes, optimizations, and analyses.
- Optimize AI Performance through evaluating and ranking AI responses to ensure better intent matching, correctness, clarity, and practical applicability.
- Ensure Model Integrity by testing AI outputs for inaccuracies, brand-risk claims, policy and compliance issues, and potential biases; validate reliability across various use cases.

Required Qualifications

- Bachelor’s degree or higher in Marketing, Communications, Business, Journalism, or a related field, or equivalent professional experience.
- Minimum of 5 years of professional experience in SEO and/or digital marketing, whether in-house, agency, or consultancy.
- Strong understanding of SEO fundamentals, including keyword research, intent mapping, information architecture, internal linking, content briefs, and SERP analysis.
- Working knowledge of technical SEO aspects such as crawl and indexation, canonicalization, redirects, sitemaps, Core Web Vitals basics, and schema markup.
- Proficiency in analytics and measurement tools like GA4, Search Console, dashboards, experiment design, and understanding of attribution limitations.
- Ability to critically evaluate writing and strategy for clarity, structure, persuasion, and brand voice, particularly for landing pages and SEO blog content.
- Exceptional attention to detail in identifying weak logic, overclaims, hallucinated facts, or risky marketing claims, with a minimum English proficiency level of C1.
- Reliable and self-directed work ethic, capable of delivering consistent quality within an hourly, remote contractor framework across multiple time zones.

Preferred Qualifications and Benefits

- Previous experience with AI data training or annotation, editorial quality assurance, content operations, or performance marketing review is highly preferred.
- While there is no immediate project available, qualified candidates will be among the first contacted for relevant future opportunities, gaining access to a network of expert projects.

This role offers a unique chance to influence the development of cutting-edge AI models by applying your SEO and digital marketing expertise in a flexible, remote environment.