SEO Executive

Alasoft is seeking a skilled and results-oriented SEO Executive with a minimum of two years of hands-on experience in search engine optimization. The successful candidate will play a key role in enhancing organic search visibility, driving increased website traffic, and optimizing overall website performance. This position focuses on supporting business growth through data-driven SEO strategies that encompass on-page, off-page, and technical SEO elements. A strong analytical mindset and familiarity with evolving search technologies, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), are essential.

Key Responsibilities

- Develop and execute comprehensive SEO strategies aimed at improving organic traffic, search rankings, and website conversions.
- Conduct thorough keyword research, analyze search intent, perform keyword mapping, and create topic clusters.
- Optimize website elements such as content, title tags, meta descriptions, headings, URLs, and internal linking structures.
- Perform detailed technical SEO audits to identify and resolve issues related to crawling, indexing, site architecture, Core Web Vitals, structured data, and overall site performance.
- Implement ethical link-building campaigns including backlink analysis, outreach efforts, and competitor backlink research.
- Analyze competitors, search engine results pages (SERPs), and content gaps to uncover new growth opportunities.
- Develop content optimization strategies for blogs, landing pages, and service pages to strengthen topical authority.
- Apply best practices in AEO and GEO to enhance content visibility within AI-powered search environments.
- Monitor SEO metrics using tools such as Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, and Screaming Frog.
- Track keyword rankings, organic traffic, click-through rates, conversions, and other key performance indicators (KPIs).
- Prepare regular SEO performance reports, identify trends, and recommend actionable improvements.
- Collaborate closely with content writers, web developers, and marketing teams to implement SEO recommendations effectively.
- Stay informed about Google algorithm updates, SEO best practices, and emerging search technologies to maintain competitive advantage.

Required Qualifications

- Minimum of two years’ practical experience in SEO, including on-page, off-page, and technical SEO.
- Proven expertise in keyword research, competitor analysis, content optimization, and link-building strategies.
- Proficient in using SEO and analytics tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, and Screaming Frog.
- Solid understanding of website crawling, indexing, XML sitemaps, robots.txt, canonical tags, structured data, and Core Web Vitals.
- Familiarity with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven search developments.
- Strong analytical and problem-solving skills combined with effective communication abilities.
- Ability to work independently, manage multiple SEO projects, and prioritize tasks efficiently.
- Data-driven approach to measuring SEO performance and achieving organic growth targets.
- A portfolio showcasing SEO projects or demonstrable results will be considered an advantage.

Preferred Qualifications and Benefits

- Opportunity to work on impactful SEO projects with measurable outcomes.
- Collaborative and supportive team environment fostering professional growth.
- Chance to deepen expertise in technical SEO, content strategy, and cutting-edge search technologies.
- Direct contribution to enhancing website growth, search visibility, and overall business performance.
- Competitive monthly salary ranging from Rs35,000 to Rs45,000.
- Work location is on-site, providing hands-on engagement with the team and projects.

Interested candidates are encouraged to submit their updated CV highlighting relevant SEO experience, tools proficiency, and examples of successful projects or measurable results. Applications should clearly demonstrate the candidate’s ability to contribute effectively to Alasoft’s SEO initiatives.