SEO Executive

PKG international Shipping & Logistics limited

Lahore , Pakistan

Apply Now

Posted Yesterday 1 views Report Job

The SEO Executive will play a crucial role in enhancing the company’s organic search presence by supporting and executing on-page, off-page, and technical SEO strategies. This role involves close collaboration with content writers, web developers, and marketing teams to ensure SEO best practices are consistently applied across all digital platforms. The goal is to improve search rankings, increase qualified traffic, and contribute to the overall growth of the company’s online visibility.

Key Responsibilities

Keyword Research: Conduct thorough keyword research and competitive analysis to uncover high-potential search terms and identify content gaps that can be leveraged for improved rankings.

On-Page Optimization: Optimize key on-page elements such as page titles, meta descriptions, header tags (H1-H6), image alt attributes, and internal linking structures to enhance search engine visibility.

Technical Audits: Perform regular technical SEO audits using tools like Google Search Console, Screaming Frog, or SEMrush to identify and resolve issues such as broken links, crawl errors, and duplicate content.

Off-Page & Link Building: Implement ethical, white-hat link-building strategies including outreach efforts to secure high-quality backlinks that boost domain authority.

Content Collaboration: Develop SEO-friendly content briefs and optimize existing website copy and blog posts to align with user search intent and improve organic performance.

Performance Tracking & Reporting: Monitor key SEO metrics such as organic traffic, keyword rankings, and site health using Google Analytics and Search Console. Prepare regular reports to communicate performance insights.

Algorithm Updates: Stay informed about the latest search engine algorithm changes and industry trends to adapt strategies accordingly.

Required Qualifications

Education: Bachelor’s degree in Marketing, Information Technology, Communications, or a related discipline.

Experience: Practical experience managing organic search campaigns or completion of an accredited SEO certification course.

Technical Skills: Basic understanding of HTML, CSS, and website architecture to effectively collaborate with development teams.

Tool Proficiency: Familiarity with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.

Analytical Skills: Strong ability to interpret data with great attention to detail, enabling data-driven decision making.

The position requires working hours from 9:00 AM to 5:00 PM and offers a monthly salary range of Rs 40,000 to Rs 60,000. This is an in-person role, based at the company’s office location.

This opportunity is ideal for candidates looking to grow their SEO expertise in a collaborative environment while contributing to meaningful digital marketing initiatives.