SEO Executive

This is a full-time, onsite opportunity based in Peshawar for an SEO Content Specialist role. The ideal candidate will be responsible for creating and optimizing SEO-friendly landing page content using Semantic SEO principles. This position requires a strong focus on search intent, topical relevance, keyword research, and local SEO practices to enhance organic visibility and improve local search rankings. The role involves collaboration with senior SEO team members and requires hands-on experience in content creation, keyword mapping, link-building activities, and performance tracking.

Key Responsibilities:
- Write and optimize landing page content that is SEO-friendly, applying Semantic SEO techniques.
- Develop content aligned with search intent, topical relevance, entities, related keywords, and user needs.
- Conduct keyword research for various pages including service, location, blog, and landing pages.
- Prepare keyword mapping strategies for landing pages and website content.
- Optimize landing pages by structuring proper headings, meta titles, meta descriptions, FAQs, internal links, and semantic keywords.
- Support content development for service pages, city/location pages, blogs, and local SEO pages.
- Assist in building topical relevance through content clusters and internal linking strategies.
- Perform competitor content analysis to identify keyword gaps and content opportunities.
- Manage Local SEO citations ensuring Name, Address, Phone (NAP) consistency across business listings.
- Execute basic link-building tasks such as outreach, directory submissions, profile creation, and guest post coordination.
- Identify guest posting opportunities and coordinate content placement efforts.
- Track backlinks, citations, keyword rankings, and landing page performance metrics.
- Collaborate with senior SEO team members to enhance organic visibility and local search rankings.
- Prepare basic SEO progress reports for assigned tasks and projects.

Required Qualifications:
- Minimum of 1 year of SEO experience.
- Strong understanding of Semantic SEO content writing and landing page optimization.
- Proficient in keyword research and keyword mapping techniques.
- Basic knowledge of search intent and topical relevance concepts.
- Experience with Local SEO tasks including citations, NAP consistency, and local listing accuracy.
- Familiarity with link-building strategies and guest posting processes.
- Solid understanding of on-page SEO elements such as meta tags, headings, URLs, FAQs, and internal linking.
- Ability to write clear, optimized, and conversion-focused website content.
- Experience using SEO tools such as Ahrefs, SEMrush, Ubersuggest, Screaming Frog, and Google Keyword Planner.
- Strong research and communication skills.
- Ability to follow detailed SEO guidelines and content briefs.

Preferred Qualifications:
- Experience writing content specifically for service-based business websites.
- Familiarity with local landing pages and city/service-specific pages.
- Basic understanding of schema markup implementation.
- Experience working with WordPress or other content management systems (CMS).
- Ability to analyze competitor landing pages effectively.
- Some experience in outreach for guest posts and backlink acquisition.

This role is strictly onsite at the company’s office located in Peshawar. Candidates interested in this position should be prepared to work from the office and contribute actively to the SEO team’s goals.