SEO Expert – AEO & GEO

We are seeking a motivated and results-driven SEO Expert with a strong understanding of modern search optimization techniques, including SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The successful candidate will play a key role in enhancing organic search visibility, driving qualified website traffic, strengthening online authority, and optimizing websites and content for both traditional search engines and emerging AI-powered search platforms. This position offers the opportunity to work closely with a dynamic digital team focused on innovation and growth.

Key Responsibilities

Develop and implement comprehensive SEO, AEO, and GEO strategies across multiple websites and projects. Conduct thorough keyword research, search intent analysis, SERP analysis, and competitor research to inform optimization efforts. Execute On-Page, Off-Page, and Technical SEO tactics to improve organic rankings and overall website visibility.

Optimize website content, including titles, meta descriptions, headings, internal links, URLs, and site structure. Focus on enhancing content for featured snippets, People Also Ask, AI Overviews, conversational searches, and AI-generated search results. Create content that is easily understood and referenced by both search engines and AI platforms.

Identify and resolve technical SEO issues related to crawling, indexing, site architecture, Core Web Vitals, redirects, canonicalization, sitemaps, and robots.txt. Conduct regular SEO audits and provide actionable recommendations. Develop and execute link-building and digital authority strategies to improve domain authority and search visibility.

Identify opportunities for backlinks, brand mentions, citations, digital PR, and industry publications. Develop content strategies, including topic clusters, content briefs, and topical authority plans aligned with search intent and business goals. Optimize existing content to boost rankings, engagement, and conversions.

Implement and monitor Schema Markup and structured data to enhance search presence. Improve brand and entity visibility across traditional and AI-powered platforms such as Google AI Overviews, ChatGPT, Gemini, Perplexity, and Microsoft Copilot. Stay abreast of changes in search algorithms, AI search behavior, and emerging SEO trends.

Utilize AI tools to support SEO research, content analysis, keyword discovery, competitor research, and optimization workflows. Monitor website performance using Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Ubersuggest, and other SEO tools. Track key SEO metrics including keyword rankings, organic traffic, impressions, CTR, conversions, and backlinks.

Prepare regular SEO performance reports with clear insights and actionable recommendations. Collaborate effectively with content writers, developers, designers, and marketing teams to enhance overall SEO performance. Maintain up-to-date knowledge of Google Search, AI search, AEO, GEO, and search engine algorithm developments.

Required Qualifications

1–3+ years of proven hands-on experience in SEO with a strong grasp of On-Page, Off-Page, Technical SEO, AEO, and GEO. Proficiency with tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Ubersuggest, Screaming Frog (or similar SEO audit tools), and Google Keyword Planner.

Solid understanding of keyword research, search intent, SERP analysis, content optimization, and competitor analysis. Familiarity with Schema Markup and structured data implementation. Knowledge of technical SEO aspects including website architecture, crawling, indexing, Core Web Vitals, redirects, canonical tags, sitemap, and robots.txt.

Basic to intermediate experience with WordPress and other CMS platforms. Awareness of AI-powered search and generative search platforms. Basic understanding of HTML, CSS, and JavaScript as they relate to SEO is preferred. Strong analytical, research, communication, and problem-solving skills are essential.

Ability to manage multiple projects simultaneously, work independently, and meet deadlines consistently.

Location and Compensation

This role is based in Rawalpindi with in-person work requirements. The monthly salary starts from Rs60,000.

Interested candidates are encouraged to apply by submitting their resume with the subject line: “Application – SEO Expert (AEO & GEO).”