SEO Expert

Maxobiz is a technology and digital solutions company serving clients across more than 30 countries and various industries. We specialize in addressing operational, technological, and digital challenges through AI-powered solutions, ERP and CRM systems, business process automation (RPA), custom software development, web and app development, UI/UX design, product strategy, as well as SEO and digital growth support. We are currently looking for an experienced SEO Expert with 4 to 7 years of hands-on expertise to lead and optimize organic search performance for both in-house projects and client engagements.

Key Responsibilities

SEO Strategy & Performance: Take full ownership of SEO strategy and organic search results, tailoring approaches to different websites, industries, and business goals. Develop and refine data-driven SEO plans covering technical, on-page, off-page, local, content, and international SEO. Translate audit insights, business needs, and competitive data into clear, actionable strategies. Proactively identify opportunities and improvements, continuously evaluating and challenging existing SEO methods to enhance results.

SEO Audits & Technical SEO: Conduct thorough SEO audits to diagnose technical, content, and structural issues. Manage technical SEO aspects such as crawling, indexing, redirects, site architecture, Core Web Vitals, mobile usability, JavaScript SEO, hreflang, and structured data. Collaborate with developers to communicate requirements, prioritize fixes, and validate implementations.

Keyword & Search Research: Perform advanced keyword research, search intent analysis, competitor benchmarking, content gap identification, and SERP analysis. Monitor industry trends and search engine algorithm updates to assess their impact on SEO performance. Prioritize search opportunities based on business relevance and strategic objectives.

On-Page & Content SEO: Lead optimization of on-page elements including title tags, meta descriptions, URL structures, internal linking, image optimization, and schema markup. Manually review content for accuracy, relevance, readability, SEO compliance, and alignment with user intent. Provide detailed SEO briefs and guidelines to content teams while overseeing implementation.

Off-Page & Local SEO: Develop sustainable off-page SEO strategies focusing on quality backlink acquisition, digital PR, outreach, and authority partnerships. Analyze backlink profiles to identify risks and opportunities. Manage local SEO efforts including business listings, citations, location-based content, and reputation management.

Analytics & Performance Reporting: Analyze organic search metrics such as impressions, clicks, CTR, rankings, traffic, and conversions to identify gaps and underlying causes. Use tools like Google Search Console, Google Analytics, and SEO platforms for monitoring and reporting. Prepare insightful performance reports that guide strategy refinement.

Quality Control & Team Direction: Audit existing SEO campaigns and processes, recommending improvements. Establish SEO standards and quality control procedures. Review and guide the work of SEO team members, ensuring deliverables meet quality benchmarks. Lead the SEO team when necessary while managing projects independently.

Cross-Functional Coordination: Collaborate closely with content, development, design, marketing, and account management teams to integrate SEO requirements into digital initiatives. Communicate priorities and deadlines clearly and ensure timely execution. Manage multiple SEO projects simultaneously while maintaining comprehensive documentation.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Digital Marketing, Computer Science, IT, Business, or related fields; advanced SEO certifications are advantageous.
- 4 to 7 years of professional SEO experience with a strong track record in managing and improving organic search performance.
- Expertise in technical SEO, on-page, off-page, local, and content SEO, keyword research, search intent analysis, and SEO analytics.
- Exceptional English communication skills, with the ability to manually review and evaluate content for grammar, readability, factual accuracy, and SEO compliance.
- Strong strategic thinking and problem-solving skills with the ability to develop practical SEO strategies aligned with business goals.
- Proven ability to conduct comprehensive SEO audits, identify root causes of issues, and implement effective solutions.
- Proficiency with SEO tools including Google Search Console, Google Analytics, rank trackers, backlink analysis, and keyword research platforms.
- Experience working with developers and cross-functional teams to implement SEO improvements.
- Ability to lead a team and work independently, managing multiple projects and deadlines effectively.
- Up-to-date knowledge of search engine algorithms, spam policies, and evolving SEO best practices.

Working Conditions

This is a full-time, onsite position based in Gulberg 3, Lahore. The working days are Monday to Friday plus alternate Saturdays, from 10:00 AM to 7:00 PM (PKT). The compensation ranges from PKR 60,000 to PKR 80,000 per month, depending on experience and skills.

Candidates should be prepared to work onsite and demonstrate the ability to join within a reasonable timeframe after receiving an offer.