SEO Expert

Muzconnect is seeking a dedicated SEO Expert to enhance and manage the organic search performance of its website projects. This full-time, on-site role based in Sabzazar Colony, Multan, requires a professional who goes beyond traditional SEO rankings to independently develop and execute strategies that boost search visibility, organic traffic, qualified leads, and overall website effectiveness. The ideal candidate will have a solid foundation in SEO fundamentals while staying current with emerging trends such as Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven search technologies. You will take full ownership of assigned websites, collaborating closely with content writers, designers, and developers to implement actionable SEO plans that deliver measurable results. This role demands a proactive individual focused on execution, problem-solving, and continuous improvement rather than just reporting.

Key Responsibilities
- SEO Strategy & Ownership: Develop and implement comprehensive SEO roadmaps for assigned websites, prioritize tasks, and align strategies with business objectives.
- On-Page SEO: Optimize page titles, meta descriptions, headings, URLs, internal linking, content structure, image optimization, and ensure alignment with search intent.
- Technical SEO: Perform technical audits and address issues related to crawling, indexing, canonicalization, XML sitemaps, robots.txt, redirects, structured data, and Core Web Vitals.
- Off-Page SEO & Link Building: Plan and execute ethical link-building campaigns, acquire relevant backlinks, analyze backlink profiles, and enhance website authority.
- Content SEO: Collaborate with content teams to create content strategies, topical maps, keyword clusters, and briefs that align with search intent and business goals.
- GEO, AEO & AI Search: Explore and apply strategies to improve visibility on AI-powered search platforms, generative search engines, and answer engines.
- Keyword Research & Competitor Analysis: Identify valuable keywords, assess search intent, analyze competitors, and uncover growth opportunities.
- Performance Monitoring: Track key SEO metrics such as keyword rankings, organic traffic, clicks, impressions, indexing, and conversions using analytics tools.
- Cross-Functional Collaboration: Work closely with designers, developers, and content creators to integrate SEO best practices into website structure, UX, content, and technical implementations.
- Reporting & Continuous Improvement: Analyze performance data, identify bottlenecks, test improvements, and refine SEO strategies accordingly.

Required Qualifications
- Proven hands-on SEO experience with demonstrable examples of optimized websites.
- Strong knowledge of on-page, off-page, and technical SEO practices.
- Practical skills in keyword research, search intent analysis, competitor research, content optimization, and link building.
- Experience using Google Search Console, Google Analytics 4 (GA4), Bing Webmaster Tools, Screaming Frog SEO Spider, and Google PageSpeed Insights.
- Familiarity with SEO tools such as Ahrefs, Semrush, or equivalent platforms.
- Understanding of website indexing, crawling, structured data, schema markup, Core Web Vitals, and technical SEO audits.
- Ability to work with WordPress and coordinate SEO-related changes with developers.
- Knowledge of GEO, AEO, and AI-powered search trends.
- Strong analytical skills to interpret data, prioritize tasks, and translate insights into actionable SEO improvements.
- Excellent communication and collaboration abilities.
- Results-driven mindset with attention to detail and capacity to manage multiple projects simultaneously.

Preferred Qualifications and Benefits
- Minimum of 2 years of hands-on SEO experience is preferred.
- Candidates with a strong portfolio showcasing real-world SEO improvements, including traffic growth, ranking enhancements, lead generation, and technical problem-solving, will be prioritized.
- Ability to discuss past work and explain implemented strategies clearly is highly valued.
- This is an on-site position based in Multan, with working hours from Monday to Friday, 9:00 AM to 5:00 PM, and Saturday from 9:00 AM to 1:00 PM.
- Competitive pay range of Rs40,000 to Rs60,000 per month is offered.

Muzconnect values accountability, practical skills, and measurable SEO results. Candidates who demonstrate a proven track record of executing successful SEO strategies and delivering tangible improvements are encouraged to apply.