SEO Expert

Zohama, a leading international automotive manufacturing brand, is looking for a skilled SEO Expert to join their Peshawar Regional Office in Pakistan. This full-time position requires 2 to 4 years of hands-on SEO experience, focusing on boosting the company’s online presence and organic visibility across global markets. The ideal candidate will have strong technical SEO capabilities, practical experience with Google Search Console and Google Analytics, and the ability to craft and execute SEO strategies tailored to a manufacturing and automotive aftermarket website. The role aims to improve search rankings, increase qualified organic traffic, and generate relevant B2B inquiries through comprehensive on-page, technical, and off-page SEO efforts.

Key Responsibilities
Develop and implement SEO strategies that align with business goals and target international markets. Conduct in-depth keyword research, competitor analysis, and evaluate search intent to guide optimization efforts. Optimize website content, including landing pages, product pages, meta titles, meta descriptions, headings, and internal linking structures to enhance relevance and user experience. Perform detailed technical SEO audits focusing on crawlability, indexing, site architecture, XML sitemaps, robots.txt, canonical tags, redirects, Core Web Vitals, and mobile usability. Manage and monitor website performance using Google Search Console and Google Analytics, identifying and resolving indexing, coverage, and other technical SEO issues. Conduct backlink analysis and execute ethical link-building and digital PR strategies. Optimize content specifically for automotive aftermarket keywords such as brake pads, OEM references, vehicle applications, and international B2B search terms. Collaborate closely with content writers and developers to ensure SEO recommendations are effectively implemented. Monitor keyword rankings, organic traffic, conversions, and other key SEO metrics. Prepare regular SEO performance reports with actionable insights and recommendations. Stay updated on Google algorithm changes, SEO best practices, and emerging search trends.

Required Qualifications
Bachelor’s degree in Marketing, Computer Science, IT, or a related field. Between 2 and 4 years of practical SEO experience. Strong expertise in technical, on-page, and off-page SEO. Proficiency with Google Search Console, Google Analytics 4, and Google Keyword Planner. Experience using SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar platforms. Practical knowledge of WordPress and SEO plugins like Yoast SEO or Rank Math. Understanding of HTML, CSS, website structure, and basic JavaScript SEO concepts. Strong skills in keyword research, competitor analysis, and content optimization. Ability to analyze data and translate insights into measurable SEO improvements. Excellent written and verbal communication skills. High attention to detail and strong problem-solving abilities.

Preferred Qualifications and Benefits
Experience with international SEO, multilingual SEO, or country-specific targeting is highly desirable. Background in B2B manufacturing, automotive, or industrial websites is a plus. Knowledge of structured data, schema markup, hreflang, and international website architecture will be advantageous. Familiarity with Google Business Profile and local SEO practices is preferred. Experience in link-building outreach and digital PR is beneficial. Basic understanding of conversion rate optimization and lead generation is an added advantage.

Zohama offers a professional and growth-oriented work environment with opportunities to gain hands-on experience in technical SEO, B2B marketing, and international market expansion. The company provides a competitive salary based on experience and supports continuous learning, development, and career advancement. This position requires in-person attendance at the Peshawar Regional Office and offers a monthly salary of Rs40,000.