We are seeking a results-oriented SEO Specialist to join our team and lead all search engine optimization efforts. In this role, you will focus on increasing organic search visibility, driving high-quality website traffic, and improving rankings on major search engines. You will collaborate closely with content creators and development teams to implement a comprehensive SEO strategy that supports our marketing and growth objectives.
Key Responsibilities
Keyword Strategy: Conduct thorough keyword research and analyze search intent to identify valuable ranking opportunities.
On-Page Optimization: Enhance landing pages, blog posts, meta tags, headers, internal links, and URL structures to maximize search visibility.
Technical SEO: Perform regular website audits to detect and fix crawl errors, broken links, mobile usability issues, and site speed challenges.
Content Collaboration: Work alongside copywriters to outline, review, and optimize content in line with SEO best practices.
Link Building: Develop and implement ethical off-page SEO strategies, including acquiring high-quality backlinks and conducting digital PR outreach.
Tracking & Analytics: Monitor daily performance metrics using tools like Google Analytics and Search Console to track organic traffic, keyword rankings, bounce rates, and conversions.
Reporting: Prepare and present monthly performance reports featuring insights, trends, and actionable recommendations based on data analysis.
Algorithm Monitoring: Stay informed about the latest search engine algorithm updates, industry trends, and competitor strategies to ensure ongoing SEO effectiveness.
Required Qualifications
Experience: Minimum of 2 years proven experience as an SEO Specialist, SEO Executive, or in a related digital marketing role.
SEO Toolset: Proficiency with key SEO tools such as Google Analytics 4 (GA4), Google Search Console, Ahrefs, and SEMrush.
Technical Knowledge: Strong understanding of technical SEO concepts, including XML sitemaps, robots.txt, schema markup, and Core Web Vitals.
CMS & Basics: Familiarity with Content Management Systems like WordPress and Shopify, along with basic HTML/CSS knowledge.
Analytical Skills: Ability to analyze data effectively and translate raw metrics into actionable marketing insights.
Communication: Excellent communication and collaboration skills to effectively coordinate between creative and technical teams.
Preferred Qualifications and Benefits
We offer a competitive salary ranging from Rs24,000 to Rs60,000 per month, with opportunities for performance-based growth. Our work environment promotes professional development and continuous learning, supported by a collaborative and dynamic team culture. This position requires in-person work at our office location.
If you are passionate about SEO and eager to contribute to a growing team, this role offers an excellent opportunity to advance your career while making a significant impact on our digital presence.