This full-time, permanent onsite position offers an exciting opportunity to lead and motivate a team of SEO and Content Managers, focusing on website content and SEO for a well-established brand. You will be responsible for both the operational and strategic support of the website, with a strong emphasis on conversion rate optimization and SEO performance. Collaborating closely with internal teams and external service providers, you will continuously enhance the quality and effectiveness of key landing pages. Your role will also involve analyzing economic and SEO-related KPIs to develop data-driven recommendations, conducting A/B testing based on user research, and driving personalization initiatives on the website. You will serve as the primary content contact for the website and regularly benchmark best practices within the competitive landscape. Close cooperation with marketing departments such as online marketing, sales, CRM, brand marketing, and creative teams is essential.
Key Responsibilities
- Lead and inspire a dedicated team of SEO and Content Managers to achieve website content and SEO goals.
- Manage the operational and strategic website support with a focus on conversion rate optimization and SEO.
- Collaborate with external service providers and internal teams to improve landing page quality and performance.
- Analyze, monitor, and interpret economic and SEO KPIs to provide actionable, data-based insights.
- Design and implement performance optimization strategies using existing data and user research, including A/B testing.
- Promote website personalization measures and act as the main content liaison for the website.
- Conduct regular benchmarking of best practices within the competitive environment.
- Work closely with various marketing teams, including online marketing, sales, CRM, brand marketing, and creative departments.
Required Qualifications
- Minimum of 1 year of experience in SEO, website content management, UX, and/or conversion rate optimization.
- Strong understanding of current SEO trends and search engine algorithms.
- Proficient in using key web analytics and SEO tools.
- Skilled in the conception, creation, and optimization of website content.
- Basic knowledge of HTML and JavaScript is advantageous.
- Ability and willingness to independently learn new technologies.
- Hands-on mentality with a proactive and responsible approach to work.
- In-depth knowledge of both on-page and off-page SEO techniques.
- Ability to work independently, reliably, and maintain composure under pressure.
- Confident and persuasive communication skills.
Preferred Qualifications and Benefits
- Bachelor’s degree is preferred.
- Experience in content writing and SEO of at least one year is preferred.
- The role requires reliable commuting to Lahore or planning to relocate before starting work.
- The company offers a focused yet relaxed working atmosphere with flexible hours.
- Employees enjoy a high level of autonomy and responsibility.
- Competitive and above-average salary package.
- Varied work experience within a reputable organization.
- Pleasant and supportive working environment.
- Opportunity to work with a committed, innovative, and friendly team.
Candidates should have a detail-oriented, reliable, and proactive work style and enjoy independently solving problems. This position demands a responsible attitude and the ability to maintain quality under workload pressure. The work location is onsite, requiring presence in Lahore.