SEO Link Builder

We are seeking a detail-oriented and proactive SEO Outreach Specialist to join our team. The ideal candidate will be responsible for identifying and engaging with potential websites and influencers to build high-quality backlinks that enhance our clients’ online presence. This role involves conducting thorough content audits, performing keyword research, and collaborating closely with copywriters and web developers to optimize content and website structure for improved search engine rankings. The candidate will also monitor backlink profiles, analyze competitor strategies, and track outreach efforts across multiple channels to ensure the effectiveness of SEO campaigns.

Key Responsibilities

- Research potential websites and contacts for outreach opportunities to build valuable backlinks.
- Conduct comprehensive content audits to identify linkable assets and opportunities for backlink acquisition.
- Perform keyword research to select the most effective keywords for SEO-optimized content projects.
- Monitor and promote blog posts and other content specifically for backlink purposes.
- Collaborate with copywriters and web developers to continuously improve content quality and website architecture for better SERP rankings.
- Consistently monitor the client’s backlink profile using online tools to maintain a healthy and authoritative link profile.
- Identify and secure relevant business listings to enhance local SEO efforts.
- Conduct competitive research to analyze and monitor competitors’ backlink and advertising link strategies.
- Track outreach efforts through social media, forums, email, and other communication channels to measure campaign success.
- Configure and monitor Google Analytics and Google Search Console to analyze website performance and identify areas for improvement.

Required Qualifications

- Minimum of 2 years of experience in SEO outreach or a related digital marketing role.
- Experience with directory submissions, classified ads, bookmarking submissions, blog posting, and Web 2.0 creation and posting.
- Familiarity with document sharing platforms for PDFs and infographics.
- Ability to engage in relevant blog commenting, forum posting, and profile posting to support backlink strategies.
- Basic understanding of SEO tools and online analytics platforms.
- Bachelor’s degree or equivalent qualification.
- Good command of English is advantageous but not mandatory.

This position offers the opportunity to work in a dynamic environment focused on continuous learning and improvement in SEO strategies. The role is ideal for candidates who are self-motivated, detail-oriented, and eager to contribute to the growth of client websites through effective outreach and content optimization.