We are seeking an experienced Link Builder / Email Outreach Specialist with a strong background in acquiring high-quality backlinks specifically for SaaS websites. The ideal candidate will have proven negotiation skills, hands-on experience in outreach, and the ability to cultivate long-term relationships with website owners and editors. This role requires a strategic thinker who can manage multiple campaigns efficiently while adhering to white-hat SEO practices and Google's guidelines.
Key Responsibilities
- Plan and execute manual email outreach campaigns aimed at securing high-quality backlinks.
- Build links through various white-hat strategies including guest posting, resource pages, link insertions, and partnerships.
- Identify and qualify niche-relevant websites with strong SEO metrics to target for outreach.
- Negotiate effectively with website owners and publishers to obtain quality placements.
- Maintain and manage outreach pipelines, ensuring timely follow-ups and ongoing relationship building.
- Track and analyze outreach performance, preparing regular reports on acquired backlinks and campaign outcomes.
- Research competitor backlink profiles to uncover new link-building opportunities.
- Ensure all acquired backlinks meet strict quality and relevance standards in line with SEO best practices.
Required Qualifications
- Minimum of 3 years of experience in manual link building and email outreach.
- Demonstrated success in negotiation and securing quality backlinks.
- Strong expertise in acquiring backlinks specifically for SaaS websites.
- Proficiency with SEO and outreach tools such as Ahrefs, SEMrush, Moz, BuzzStream, Hunter.io, Apollo, Pitchbox, or similar platforms.
- Excellent written English skills with professional email communication capabilities.
- Deep understanding of Google’s Link Spam policies, E-E-A-T principles, and white-hat SEO techniques.
- Ability to assess website quality, topical relevance, traffic, and backlink profiles before initiating outreach.
- Skilled in leveraging AI tools (e.g., ChatGPT, Claude, Gemini) to personalize outreach emails, prospect websites, automate repetitive tasks, and enhance outreach efficiency while maintaining a natural, human tone.
- Self-motivated, highly organized, and capable of managing multiple outreach campaigns simultaneously.
Preferred Qualifications and Benefits
- Experience building links in highly competitive industries.
- Existing relationships with website owners, bloggers, or publishers are advantageous.
- Familiarity with CRM or outreach management tools to streamline workflow.
- Experience with digital PR and HARO/Connectively-style outreach is a plus.
This position offers the opportunity to work in a dynamic environment focused on sustainable SEO growth for SaaS companies. The successful candidate will play a crucial role in expanding backlink profiles through ethical and effective outreach strategies.