SEO Link Builder - Off Page SEO Specialists

This position is for an Off-Page SEO Expert / Link Building Specialist based in Lahore, requiring on-site work at our DHA Phase 6 office. We are seeking a results-oriented professional to enhance our website’s authority by building high-quality backlinks and fostering strategic relationships within the industry. The ideal candidate will have a strong background in off-page SEO techniques, with a focus on ethical link-building strategies that drive organic growth and improve search engine rankings.

Key Responsibilities
- Develop and implement white-hat link-building strategies that align with SEO best practices.
- Establish and maintain relationships with bloggers, publishers, and webmasters to secure valuable backlinks.
- Manage guest posting initiatives and outreach campaigns to expand link acquisition efforts.
- Conduct thorough competitor backlink analyses to identify opportunities and gaps.
- Perform backlink audits regularly, identifying and disavowing toxic or harmful links.
- Discover new link acquisition opportunities to continuously strengthen domain authority.
- Monitor anchor text distribution and ensure the quality of backlinks aligns with SEO goals.
- Track and report on link-building performance using industry-standard SEO tools.

Required Qualifications
- Minimum of 3 years of hands-on experience in off-page SEO and link-building.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, and Screaming Frog.
- Demonstrated success in acquiring high-quality backlinks that positively impact domain authority.
- Experience managing outreach campaigns and building professional relationships within the digital marketing space.
- Strong analytical skills with the ability to generate detailed performance reports.
- Solid understanding of Google’s ranking factors, link spam policies, and SEO best practices.

Key Performance Indicators (KPIs)
- Growth in the number of referring domains, with an emphasis on quality over quantity.
- Improvement in Domain Authority (DA) or Domain Rating (DR) metrics.
- Increase in organic traffic and higher keyword rankings as a result of link-building efforts.

This role is critical for enhancing our website’s search visibility and requires a candidate who is proactive, detail-oriented, and committed to ethical SEO practices. Please note that this is not a remote position; candidates must be located in Lahore and able to work on-site.