SEO Manager

We are seeking a skilled Digital Marketing Specialist to lead and enhance our company’s digital marketing efforts. The ideal candidate will be responsible for developing and executing comprehensive digital strategies that drive growth, improve online visibility, and increase lead generation. This role requires hands-on management of paid campaigns across multiple platforms, ongoing SEO optimization, and close collaboration with cross-functional teams to deliver measurable results. The position is based onsite and demands a proactive approach to scaling marketing initiatives effectively.

Key Responsibilities

- Develop and implement the overall digital marketing strategy aligned with business goals.
- Plan, launch, optimize, and scale paid advertising campaigns across various platforms including Meta (Facebook & Instagram), Google Ads (Search, Performance Max, Display, and YouTube), TikTok (preferred), and LinkedIn where applicable.
- Manage and continuously improve SEO performance through on-page, off-page, technical, semantic, and local SEO techniques.
- Conduct thorough keyword research, competitor analysis, and content planning to enhance organic search visibility.
- Collaborate with web developers to identify and resolve technical SEO issues impacting site performance.
- Optimize landing pages and conversion funnels to maximize lead generation and customer acquisition.
- Monitor and analyze campaign and website performance using tools such as Google Analytics 4, Google Search Console, Google Tag Manager, and other reporting platforms.
- Prepare detailed monthly performance reports that include actionable insights and recommendations for improvement.
- Coordinate with content creators, designers, and developers to ensure seamless execution of marketing campaigns.

Required Qualifications

- Minimum of 3 to 5 years of proven experience in digital marketing with a strong focus on paid advertising and SEO.
- Demonstrated expertise in managing Google Ads and Meta Ads campaigns.
- Comprehensive knowledge of SEO practices including technical, semantic, on-page, off-page, and local SEO strategies.
- Proficiency in using Google Analytics 4, Google Search Console, and Google Tag Manager for data tracking and analysis.
- Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or similar platforms.
- Solid understanding of conversion rate optimization (CRO) principles.
- Excellent analytical skills with the ability to interpret data and solve complex problems.
- Strong communication skills and the ability to manage projects efficiently across teams.

Preferred Qualifications

- Experience working in the travel, hospitality, or e-commerce industries is considered an advantage.

What Success Looks Like

Success in this role will be measured by your ability to increase qualified leads and bookings, grow organic search traffic, improve keyword rankings, reduce cost per acquisition, and maximize return on ad spend (ROAS). Ultimately, you will be instrumental in building a scalable and sustainable digital marketing engine that drives the company’s growth.

Work Location

This position requires in-person attendance at the company’s office.