We are looking for an experienced SEO Specialist to join Soul Pantry and lead efforts to enhance our organic search presence while driving ecommerce sales growth. The ideal candidate will bring a strong background in ecommerce and consumer brand SEO, combining traditional optimization techniques with innovative AI-driven search strategies. This role requires developing and executing comprehensive SEO plans that improve search rankings, increase organic traffic, and contribute directly to revenue growth.
Key Responsibilities
- Develop and implement SEO strategies focused on boosting organic traffic and ecommerce sales.
- Improve keyword rankings across product pages, collections, and content assets.
- Optimize the website for Google Search as well as AI-powered search platforms such as AI Overviews, ChatGPT, Gemini, and others.
- Conduct detailed keyword research, competitor analysis, and content planning to support SEO goals.
- Perform technical SEO audits to identify and resolve issues related to indexing, crawlability, page speed, and Core Web Vitals.
- Manage technical SEO elements including Schema markup, XML sitemaps, robots.txt, canonical tags, redirects, and internal linking structures.
- Collaborate closely with content creators, developers, and ecommerce teams to ensure SEO best practices are integrated effectively.
- Develop and execute backlink strategies to improve domain authority and search visibility.
- Monitor SEO performance regularly and provide comprehensive reports with actionable insights.
- Stay updated on Google algorithm changes and emerging AI SEO trends to maintain a competitive edge.
Required Qualifications
- At least 3 years of SEO experience, specifically with ecommerce or consumer brands.
- Strong expertise in technical SEO and on-page optimization.
- Experience with WooCommerce SEO.
- Proficiency in SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, and Screaming Frog.
- Understanding of AI SEO concepts including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Excellent analytical, problem-solving, and communication skills.
Compensation and Work Arrangement
This is a remote position offering a monthly salary between Rs40,000 and Rs50,000. Flexible work arrangements are supported to accommodate different working styles.
This role is an excellent opportunity for an SEO professional passionate about combining traditional SEO methods with AI-driven strategies to deliver measurable business results in the ecommerce sector.