SEO Specialist

We are seeking a skilled SEO Specialist to join a dynamic team remotely, working U.S. client business hours. This role focuses on enhancing search visibility, boosting organic rankings, and driving sustainable inbound traffic and conversions. The ideal candidate will have hands-on experience in technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics. You will collaborate closely with content, marketing, design, and development teams to ensure websites are technically sound, search-friendly, authoritative, and continuously improving. If you have a strong grasp of both technical and content SEO and enjoy leveraging data to identify growth opportunities, this position is an excellent fit.

Key Responsibilities

Keyword Research & SEO Strategy: Conduct comprehensive keyword research using tools such as SEMrush, Ahrefs, and Google Keyword Planner. Map keywords based on search intent, user behavior, and buyer journey stages. Identify ranking opportunities, content gaps, competitor weaknesses, and high-value search terms. Develop SEO strategies aligned with organic traffic, lead generation, and conversion goals, prioritizing opportunities by potential business impact.

On-Page SEO & Content Optimization: Optimize title tags, meta descriptions, headings, URLs, internal links, and image alt text. Implement structured data and schema markup where applicable. Perform content audits to identify pages needing optimization, consolidation, or expansion. Ensure content maintains a balance between search optimization, readability, and brand voice. Enhance landing pages and existing content to improve rankings and conversions.

Technical SEO: Conduct technical audits using tools like Screaming Frog, Sitebulb, and SEMrush. Identify and resolve crawl errors, indexation issues, duplicate content, broken links, redirect problems, and canonicalization issues. Manage and optimize XML sitemaps, robots.txt, canonical tags, and crawl architecture. Improve Core Web Vitals, page speed, mobile usability, and overall technical performance. Collaborate with developers to prioritize and implement technical fixes.

Off-Page SEO & Link Building: Develop scalable and ethical backlink strategies. Execute outreach through partnerships, guest posting, digital PR, and relevant industry opportunities. Monitor backlink profiles to identify low-quality or harmful links and support backlink cleanup or disavowal as needed. Work to improve website authority and organic trust signals over time.

Analytics & SEO Reporting: Monitor keyword rankings, organic traffic, search impressions, engagement, leads, and conversions. Utilize Google Analytics and Google Search Console for performance analysis. Build reporting dashboards using Looker Studio, Power BI, or similar platforms. Prepare weekly and monthly SEO reports with actionable insights and recommendations. Adjust strategies based on data, search trends, and algorithm updates.

Cross-Functional SEO Support: Partner with writers to develop SEO-focused content. Collaborate with developers on technical implementation. Support marketing and design teams with landing page optimization. Provide SEO guidance during website redesigns, site migrations, product launches, and new content initiatives. Ensure SEO considerations are integrated early in projects.

Required Qualifications

- Minimum of 2 years of professional SEO experience.
- Proficient with SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
- Strong understanding of technical SEO, on-page SEO, off-page SEO, keyword research, search intent, and link building.
- Experience working with CMS platforms such as WordPress, Webflow, and Shopify.
- Excellent analytical and problem-solving skills with the ability to translate SEO data into actionable recommendations.
- Strong written and verbal communication skills in English.

Preferred Qualifications

- Proven success in improving competitive keyword rankings.
- Advanced technical SEO auditing expertise.
- Experience implementing schema and structured data.
- Knowledge of international or multilingual SEO.
- Background supporting SaaS, e-commerce, content publishing, or high-growth digital brands.
- Basic HTML/CSS skills for effective collaboration with developers.

This role suits someone who understands both the technical and content aspects of SEO, focuses on traffic and conversions beyond rankings, proactively identifies SEO opportunities, stays updated with search trends and algorithm changes, communicates technical concepts clearly to non-technical stakeholders, and manages multiple SEO initiatives efficiently.

Typical daily activities include reviewing rankings and traffic, researching keywords and competitors, running technical audits, optimizing pages, briefing content teams, coordinating with developers, managing backlink outreach, and preparing performance reports. The goal is to maintain technically healthy, highly visible, authoritative websites that continuously grow organic traffic and conversions.

Key Performance Indicators (KPIs) include organic traffic and search impression growth, increases in Page 1 and Top 3 keyword rankings, higher organic leads and conversion rates, improved Core Web Vitals and technical site health, reduction of crawl and indexing issues, growth in high-quality backlinks and domain authority, and positive ROI from organic search efforts.

The interview process involves an initial phone screen, a video interview with a recruiter, a practical SEO assessment, a client interview with marketing leadership, and offer and background verification.

If you are an SEO Specialist with expertise in technical SEO, content optimization, keyword strategy, analytics, and organic growth, we encourage you to apply and contribute to building sustainable organic visibility and business growth.