SEO Specialist

We are seeking a skilled SEO Specialist with practical experience to manage and enhance organic search performance. The ideal candidate will have a strong background in SEO tools, technical SEO, and emerging Generative Engine Optimization (GEO) techniques. This role requires a hands-on approach to developing strategies that increase website visibility and drive organic traffic, utilizing both traditional SEO methods and innovative AI-driven practices.

Key Responsibilities:
- Develop and execute comprehensive SEO strategies aimed at improving organic rankings and increasing website traffic.
- Conduct thorough keyword research, competitor analysis, and on-page optimization to enhance content relevance and search engine performance.
- Perform detailed technical SEO audits to identify and resolve issues affecting site health and ranking potential.
- Monitor website performance metrics using Google Search Console (GSC) and Google Analytics 4 (GA4).
- Manage SEO tracking and implementation through Google Tag Manager (GTM) to ensure accurate data collection and analysis.
- Optimize Google Business Profiles (GBP) to improve local search visibility where applicable.
- Conduct backlink analysis and competitor research using tools such as Ahrefs and SEMrush to inform link-building strategies.
- Utilize Screaming Frog for website crawling and technical audits to detect and fix SEO-related problems.
- Apply Generative Engine Optimization (GEO) strategies to enhance visibility in AI-driven search environments.
- Leverage AI tools to support SEO research, analysis, and ongoing optimization efforts.
- Track SEO performance regularly and prepare detailed reports to communicate progress and insights.

Required Qualifications:
- Minimum of 3 years of hands-on experience in SEO, with a solid understanding of on-page, off-page, and technical SEO practices.
- Proficiency in key SEO tools including Google Search Console, Google Analytics 4, Google Tag Manager, Google Business Profiles, Ahrefs, SEMrush, and Screaming Frog.
- Practical experience with Generative Engine Optimization (GEO) and AI-powered SEO tools.
- Strong analytical skills with the ability to solve complex SEO challenges effectively.
- Educational qualification of Intermediate level or higher.

Preferred Qualifications:
- Experience working within a digital marketing or SEO agency environment is highly desirable, providing exposure to diverse client needs and fast-paced project management.

Additional Information:
This position requires in-person attendance at the work location. Candidates will be asked to provide their current and expected salary details as part of the application process.

This role offers the opportunity to work at the forefront of SEO innovation, combining traditional optimization techniques with cutting-edge AI and GEO strategies to drive measurable business results.