SEO Specialist

We are looking for a results-oriented SEO Specialist to enhance our online presence, boost search engine visibility, and drive consistent organic traffic across our digital platforms. The ideal candidate will have practical experience in keyword research, technical SEO, content optimization, link building, and performance analysis. This role demands a data-driven approach, strong analytical abilities, attention to detail, and the capability to develop and execute effective SEO strategies that align with business objectives and growth.

Key Responsibilities:
- Conduct thorough keyword research, competitor analysis, and search trend evaluation to uncover growth opportunities.
- Develop and implement SEO strategies aimed at improving organic visibility, keyword rankings, and website traffic.
- Perform technical SEO audits to identify and address issues related to crawling, indexing, site architecture, page speed, mobile usability, and overall website performance.
- Plan and execute off-page SEO initiatives, including quality link building, backlink analysis, and outreach campaigns.
- Monitor website performance and organic search metrics using tools such as Google Analytics 4 (GA4), Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
- Analyze SEO performance data, generate regular reports, and recommend actionable improvements based on key performance indicators.
- Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated across all digital assets.
- Track keyword rankings, backlink profiles, competitor activities, and stay informed on search engine algorithm updates.
- Identify opportunities to enhance organic conversions, domain authority, user experience, and overall search performance.
- Stay updated with the latest SEO trends, search engine guidelines, and industry best practices.

Required Qualifications:
- Bachelor’s degree in Marketing, IT, Computer Science, Business, or a related discipline.
- 2 to 4 years of proven experience in SEO, search engine optimization, or digital marketing.
- Strong knowledge of on-page, off-page, and technical SEO principles.
- Hands-on experience with SEO tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, or equivalents.
- Proficiency in keyword research, understanding search intent, content optimization, backlink analysis, and competitor research.
- Basic understanding of HTML, CSS, website architecture, and content management systems like WordPress.
- Familiarity with Core Web Vitals, mobile-first indexing, structured data, and website performance optimization.
- Excellent analytical, communication, organizational, and problem-solving skills.
- Ability to interpret SEO data, identify opportunities, and translate insights into actionable strategies.

Preferred Qualifications and Benefits:
- Competitive salary package with an annual performance-based bonus.
- Family medical insurance coverage.
- Supportive and collaborative work environment.
- Opportunities for international exposure and involvement in diverse digital projects.

Additional Information:
- Location: DHA Phase 5, Karachi, Pakistan
- Experience Required: 2 to 4 years
- Shift Timings: 8 PM to 5 AM, Monday to Friday
- Work Arrangement: In-person
- Applicants should be comfortable working night shifts during the specified hours.