SEO Specialist

We are looking for a results-oriented SEO Specialist to enhance our online presence, boost search engine visibility, and drive sustainable organic traffic across multiple digital platforms. The ideal candidate will possess hands-on experience in keyword research, technical SEO, content optimization, link building, and performance analysis. This role demands a data-driven approach, strong analytical capabilities, meticulous attention to detail, and the ability to craft and execute effective SEO strategies that align with business growth objectives.

Key Responsibilities
- Conduct thorough keyword research, competitor analysis, and search trend evaluations to uncover growth opportunities.
- Develop and implement SEO strategies aimed at improving organic visibility, keyword rankings, and overall website traffic.
- Perform technical SEO audits to identify and resolve issues related to crawling, indexing, site architecture, page speed, mobile usability, and website performance.
- Plan and execute off-page SEO initiatives, including quality link building, backlink analysis, and outreach campaigns.
- Monitor website performance and organic search metrics using tools such as Google Analytics 4 (GA4), Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
- Analyze SEO data, prepare regular performance reports, and recommend actionable improvements based on key performance indicators.
- Collaborate closely with content writers, designers, and developers to ensure SEO best practices are integrated across all digital assets.
- Track keyword rankings, backlink profiles, competitor activities, and stay informed about search engine algorithm updates.
- Identify opportunities to enhance organic conversions, domain authority, user experience, and overall search performance.
- Stay current with the latest SEO trends, search engine guidelines, and industry best practices.

Required Qualifications
- Bachelor’s degree in Marketing, IT, Computer Science, Business, or a related field.
- 2 to 4 years of proven experience in SEO, search engine optimization, or digital marketing.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Hands-on experience with SEO tools including Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, or equivalents.
- Proficiency in keyword research, search intent analysis, content optimization, backlink analysis, and competitor research.
- Basic knowledge of HTML, CSS, website architecture, and content management systems such as WordPress.
- Familiarity with Core Web Vitals, mobile-first indexing, structured data, and website performance optimization.
- Excellent analytical, communication, organizational, and problem-solving skills.
- Ability to interpret SEO data, identify opportunities, and translate insights into actionable strategies.

Preferred Qualifications and Benefits
- Competitive salary package with an annual performance-based bonus.
- Family medical insurance coverage.
- Supportive and collaborative work environment fostering professional growth.
- Opportunities for international exposure and involvement in diverse digital projects.
- Job location: DHA Phase 5, Karachi, Pakistan.
- Shift timings: 8:00 PM to 5:00 AM, Monday through Friday.

This position offers a unique opportunity to contribute to a dynamic team focused on driving measurable SEO success while working in a supportive and growth-oriented environment.