SEO Specialist

Sprouto is seeking an experienced SEO Specialist to lead and execute its SEO strategy, focusing primarily on expanding its presence in the UK market with plans for future international growth. This full-time, on-site role is based in DHA Phase 8, Lahore, with working hours from 1:00 PM to 10:00 PM. The ideal candidate will have a minimum of 3 to 4 years of hands-on SEO experience, preferably within an established e-commerce business or a well-established company. The role demands strong technical expertise, analytical skills, and a proven ability to drive measurable organic growth, improve search engine rankings, and generate qualified leads.

Key Responsibilities

- Develop and implement a comprehensive SEO strategy aligned with Sprouto’s business goals, focusing initially on the UK market and potential international expansion.
- Conduct in-depth keyword research, competitor analysis, and search intent evaluation to identify high-value opportunities.
- Improve search engine rankings for commercially important keywords and increase qualified organic traffic.
- Perform regular technical SEO audits to identify and resolve issues related to crawling, indexing, website architecture, duplicate content, broken links, metadata, and site speed.
- Manage technical elements such as XML sitemaps, robots.txt, canonical tags, redirects, structured data, and schema markup.
- Optimize website pages, including service pages, landing pages, and blog content, ensuring SEO-friendly titles, meta descriptions, headings, and URLs.
- Conduct content gap analysis and collaborate with content and design teams to create high-quality, search-optimized content.
- Develop and execute ethical off-page SEO strategies, including link-building and digital PR, to enhance website authority.
- Monitor backlink profiles, identify harmful links, and build relationships with relevant industry websites and publications.
- Use Google Analytics 4, Google Search Console, and professional SEO tools to track performance, monitor keyword rankings, organic traffic, and conversion rates.
- Prepare detailed SEO reports highlighting progress, challenges, and opportunities, and implement corrective actions for underperforming pages.
- Leverage AI tools such as ChatGPT, Claude, and Gemini to enhance SEO research, analysis, and content workflows.
- Stay updated on search engine algorithm changes and evolving SEO best practices.
- Collaborate closely with developers, designers, and content teams to ensure effective implementation of SEO recommendations.
- Manage SEO tasks, deadlines, and execution plans independently.

Required Qualifications

- Minimum 3 to 4 years of practical SEO experience with a proven track record of improving keyword rankings and organic traffic.
- Experience working in an established e-commerce business or a well-established company with measurable SEO results.
- Strong knowledge of technical SEO, on-page SEO, and off-page SEO best practices.
- Proficiency in keyword research, competitor analysis, and content optimization.
- Hands-on experience with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs, Semrush, or Screaming Frog.
- Solid understanding of crawling, indexing, canonicalization, redirects, structured data, and resolving technical SEO issues.
- Ability to analyze data and develop actionable SEO strategies focused on conversion optimization and lead generation.
- Familiarity with AI tools and their application in SEO workflows.
- Excellent written and spoken English communication skills.
- Strong organizational, problem-solving skills, and the ability to work independently.

Preferred Qualifications and Benefits

- Opportunity to join a dynamic and ambitious company focused on digital growth.
- Take full ownership of SEO strategy and contribute directly to business growth and lead generation.
- Collaborate with an in-house marketing, design, and development team.
- Gain valuable experience targeting UK and international markets.
- Competitive salary range of PKR 100,000 to 150,000 per month, commensurate with experience.
- Potential for professional development and career progression within the company.

Candidates are encouraged to apply only if they have relevant hands-on SEO experience. Applications should include detailed information about previous companies, websites worked on, successful SEO projects with measurable results, SEO tools used, and examples of technical SEO issues resolved. Sprouto prioritizes candidates who demonstrate strong technical SEO knowledge, relevant industry experience, and proven results.

Join Sprouto and play a key role in enhancing our online presence through effective SEO and organic growth strategies.