SEO Specialist

Sequel Technologies, a healthcare IT and medical billing software company serving the US market, is seeking an experienced SEO Specialist to enhance its online presence across traditional search engines like Google and emerging AI-driven platforms such as ChatGPT, Perplexity, and Google's AI Overviews. This role requires a proactive individual who independently identifies and resolves SEO issues without waiting for direction. The position is based in Bahria Town Phase 7, Rawalpindi, with a preference for candidates residing in Bahria, DHA, or nearby areas. The working hours are from 5:00 PM to 2:00 AM during summers and 6:00 PM to 3:00 AM in winters. The role demands on-site presence, and candidates must be available for in-person interviews.

Key Responsibilities
- Manage on-page and technical SEO across all company web properties, including conducting audits, implementing fixes, and ongoing optimization.
- Develop and execute a robust GEO/AEO strategy to improve visibility within AI search tools as well as traditional search engines.
- Perform keyword research, competitor analysis, and content gap assessments to inform and guide the content roadmap.
- Collaborate closely with content creators, developers, and designers to implement SEO initiatives effectively.
- Monitor Google Analytics 4 (GA4) and Google Search Console (GSC) to track performance metrics and translate findings into actionable next steps.
- Lead SEO experiments from hypothesis formulation through to results analysis, maintaining transparency about successes and failures.
- Stay updated on search engine algorithm changes, SERP feature updates, and evolving AI content sourcing and citation methods.

Required Qualifications
- Bachelor’s degree in marketing, IT, business, or a related field.
- Minimum of 3 years of hands-on SEO experience with a demonstrable portfolio or case studies showcasing measurable improvements in rankings, traffic, or conversions.
- Strong expertise in on-page and technical SEO, including site architecture, Core Web Vitals, schema markup, crawlability, indexation, and internal linking.
- Solid understanding or experience with GEO/AEO strategies, or a well-defined approach to implementing them.
- Proficiency in tools such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Tag Manager (GTM).
- Comfortable using AI tools like ChatGPT, Claude, and Perplexity as part of daily SEO workflows.
- Self-motivated with a natural curiosity to investigate SEO performance issues and a proactive approach to problem-solving.
- Ability to communicate SEO concepts clearly to non-SEO stakeholders.
- Willingness to work the specified evening/night shifts and attend on-site interviews.

Preferred Qualifications and Benefits
- Experience working with the US market is a plus.
- Background in B2B SEO, particularly within SaaS or technology sectors, is advantageous.
- Basic knowledge of HTML, CSS, and JavaScript to facilitate effective communication with development teams.
- Some experience in content strategy is beneficial.

Benefits
- Comprehensive healthcare coverage including outpatient (OPD) and inpatient (IPD) services.
- Entertainment allowance.
- Cellular allowance.
- Provident fund contributions.

The monthly salary range for this position is Rs. 24,173.75 to Rs. 99,612.75. Please note that the selection process involves two rounds of on-site interviews; online interviews will not be conducted. Candidates must be available to attend interviews in person at the company’s office in Bahria Town Phase 7, Rawalpindi.

Applicants will be asked about their current residence, familiarity with technical SEO, comfort with the specified working hours, current salary, and availability for on-site interviews. This role requires full-time, in-person attendance.