• Contribute in the Marketing Planning Process for the assigned services and/ or functional areas by collecting and researching; end-user requirements (specialty doctors), the profile of the targeted segment, and corporate objectives
  • Develop and proposing time specific campaigns and activities by considering; program budgeting, resource requirement, media plan, campaign timelines and time cycle, identification and involvement of all the stakeholders (clinical areas, vendors, etc.)
  • Work in close coordination with In-house and external design resources to execute the design deliverables
  • Execute the assigned events (healthcare educational programs & CMEs, etc.) within and outside the SIH premises
  • Explore potential partnerships with external organizations to further showcase Shifa’s service lines and to achieve the overall departmental objectives
  • Lead the hospital’s outreach clinic campaigns in peripheries & nationwide
  • Initiate programs with the objective to strengthen the relationship with external physicians to develop a consistent referral channel
  • Visit surrounding territories to engage referring physicians to collect market feedback and build strong referral channels for the hospital
  • In-depth knowledge of referring physician’s profile & update database when required


  • Self-Driven and an Initiator
  • Strong Interpersonal Skills
  • Grasp on Essential Marketing tools
  • Knowledge of key marketing concepts, self-management skills

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Degree Title:
Career Level:
Entry Level
Fresh - 2 Years
Apply Before:
Mar 20, 2024
Posting Date:
Feb 19, 2024

Shifa International Hospital Ltd

Healthcare / Hospital / Medical · 4501-5000 employees - Islamabad

Shifa International Hospitals Ltd. Islamabad is a 600+ secondary and tertiary healthcare facility, offering quality services to the local as well as international patient communities for over 25 years. The prestigious JCI accreditation has further strengthened our commitment and focus towards quality and patient safety. The hospital provides comprehensive diagnostic & treatment services in 35 plus clinical specialties under supervision of more than 200 Internationally Experienced & Fellowship Trained Consultants (The largest number of US and EU qualified Physicians and Surgeons under one roof in Pakistan).

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