Digital Marketing Specialist / PPC

Shifa4U Verified

Lahore , Pakistan

Posted Jul 06, 2021 250 views

PKR. 100,000 - 150,000/Month

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Job Description

We are looking for a 3-5 yrs digital marketing expert who have vast experience in ads, conversion, setting up payment methods and ecommerce.

In this role, you should be well-versed in principles of search engine marketing (SEM) and social media marketing (SMM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Working Days: Monday to Friday (Sat & Sun Off)

Faisal Town, Lahore Full-Time First shift

Working Hours: 10 AM till 07 PM

Job Description

  • The ideal applicant must have a grasp of knowledge of an online E-commerce platform to develop, design, and deliver successful PPC campaigns for Google, Facebook, and Instagram.
  • You will be in charge of all paid campaigns, managing the execution and optimizations for all paid channels.
  • This includes managing the paid budget, creating campaigns and campaign structures, and responsible for reporting.
  • Should have full command on Shopping, search, and display ads for Google. 
  • Successfully run Facebook and Instagram catalog campaigns.
  • Should have knowledge of US-based health market.

Role & Responsibilities

  • Manage ads campaigns for google and social media ads for conversions, reach and engagement.
  • Develop targeted advertising and recommend paid plans and campaigns; collaborate with leadership to ensure plans are in alignment with business initiatives and strategies.
  • Monitor budget and adjust bids to gain better ROI
  • Develops and maintains a marketing budget.
  • Suggest and develop new campaigns across multiple channels
  • Keep abreast of PPC, SMM, and SEM trends
  • Knowledge of social and google analytics tools.
  • Will be able to generate sales
  • Assist with the general day to day tasks
  • Knowledge of SEO and digital marketing concepts.
  • Calculate daily spending and manage ROI.
  • Full hands-on SEM.

Required Skills

  • Facebook Ads Manager
  • Facebook Audiences
  • Facebook Events Manager
  • A/B Testing of ads
  • Facebook Retargeting
  • Google Search Ads
  • Google Display Ads
  • Google Remarketing
  • GTag Manager & Pixel
  • Ads Reporting

Job Details

Functional Area:
Total Positions:
2 Posts
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Faisal Town, Lahore, Pakistan
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
3 Years
Apply Before:
Aug 07, 2021
Posting Date:
Jul 06, 2021
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Healthcare / Hospital / Medical · 11-50 employees - Lahore

Universal digital healthcare is the provider of innovative health information systems and services that transform the administrative and clinical operations of healthcare organizations. We provide best practice healthcare solutions tailored to meet organisational requirements.

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