Shopify & Ads Specialist

We are seeking a results-oriented Shopify and Ads Specialist to oversee our Shopify websites, digital advertising campaigns, social media activities, and overall online business operations. The ideal candidate will have practical experience working with Shopify, Meta Ads, Google Ads, and TikTok Ads. Strong analytical abilities, excellent coordination skills, and a problem-solving mindset are essential to succeed in this role.

Key Responsibilities

Shopify & E-Commerce Management
- Manage and maintain multiple Shopify websites, ensuring seamless functionality and an optimized user experience.
- Update product listings, pricing, banners, homepage content, collections, and promotional offers regularly.
- Monitor website performance metrics and identify opportunities to improve conversion rates and increase sales.

Digital Advertising & Performance Marketing
- Plan, execute, and optimize Meta Ads campaigns targeting the Pakistan and UAE markets.
- Manage Google Ads campaigns, including Search and Performance Max campaigns where applicable.
- Track and analyze advertising KPIs such as CPA, ROAS, CTR, CPC, and conversion rates to maximize campaign effectiveness.
- Oversee advertising budgets and prepare regular performance reports for stakeholders.

Required Qualifications
- Minimum of 2 years of hands-on experience in e-commerce and digital marketing.
- Proven experience managing Shopify stores with a strong understanding of the platform’s features.
- In-depth knowledge of Meta Ads Manager, Google Ads, and TikTok Ads platforms.

Preferred Qualifications and Benefits
- Experience working with Shopify Plus is highly desirable.
- Familiarity with Google Analytics 4, Google Merchant Center, and conversion tracking tools.
- Strong skills in campaign reporting, budget optimization, and performance analysis.

Additional Information
- This is an in-person position.
- Salary starts from Rs60,000 per month.
- Immediate joining is preferred.

If you meet the above qualifications and are ready to contribute to a dynamic team, we encourage you to apply.