Showroom Sales Executive (Electrical Products) - Democratic Republic of Congo

The Showroom Sales Executive role based in Kinshasa, Democratic Republic of Congo, is a full-time expatriate contract position focused on driving sales of a comprehensive range of electrical products. These include cables, lighting, switchgear and circuit protection, UPS and inverters, solar equipment, and related materials. The position involves engaging with walk-in customers, electricians, contractors, dealers, and institutional buyers, managing the sales process from initial enquiry through quotation, order placement, and delivery.

Key Responsibilities

- Generate market demand through cold calling, prospecting, and regular visits to distributors, dealers, stockists, electricians, installers, and contractors.
- Welcome showroom customers, understand their requirements, and recommend suitable products based on load, voltage, application, and budget considerations.
- Present detailed product information including features, specifications, and datasheets; organize product demonstrations and coordinate meetings and events with architects, consultants, and contractors.
- Negotiate pricing, payment terms, delivery schedules, and product specifications with buyers and managers, adhering to approved guidelines.
- Collaborate closely with stores, supply chain, logistics, and finance teams to ensure stock availability, timely dispatch, delivery, and payment collection.
- Build and maintain strong, long-term relationships with existing and potential customers through personal interactions, phone calls, and email communication.
- Consistently achieve monthly sales targets by employing effective pricing strategies and negotiation skills; monitor competitor activities, pricing, promotions, and market trends.
- Maintain accurate lead logs, sales records using MS Excel, and prepare weekly and monthly sales reports; ensure showroom displays are well-organized and current.

Required Qualifications

- Bachelor’s degree in Electronics (B.Sc.), Electrical & Electronics Engineering (B.E. / B.Tech), or relevant technical diploma such as DAE or ITI combined with substantial sales experience.
- A minimum of 5 to 10+ years of proven sales experience in lighting, electrical products, switchgear, cables, power backup solutions (UPS, inverters, batteries), solar products, or home appliances.
- Demonstrated expertise in channel and trade sales involving distributors, stockists, dealers, and electricians, with exposure to architects, interior designers, and contractors.
- Strong track record in preparing quotations, negotiating prices, and consistently meeting or exceeding sales targets.
- Prior work experience in Africa or Gulf regions (UAE, Nigeria, etc.) is advantageous.
- Proficiency in MS Excel, Word, and PDF tools; familiarity with tender or e-procurement portals is a plus.
- Excellent command of spoken and written English is essential; knowledge of French is beneficial but not mandatory.

Preferred Qualifications and Benefits

- Accommodation and meals are provided as part of the employment package.
- Annual return air ticket included every 12 months.
- Company-arranged visa and travel support.
- Transportation facilities supplied by the company.
- Mobile recharge allowance offered.
- Medical expenses incurred within the Democratic Republic of Congo are covered by the employer.
- Candidates with strong communication, presentation, and negotiation skills who demonstrate a customer-first mindset will excel.
- Technical aptitude to confidently explain electrical products and specifications is essential.
- The ideal candidate is self-motivated, target-driven, honest, and well-presented.
- Ability to adapt to new cultures and work effectively within multicultural teams is important.
- Experience mentoring junior sales staff or leading a small team is considered an advantage.

This role offers an excellent opportunity for a seasoned sales professional to contribute significantly to business growth in a dynamic and diverse market environment.