B2B Lead Generation & Appointment Setter

Sitefusion is seeking a highly motivated B2B Lead Generation and Appointment Setter to join our sales team. The successful candidate plays a crucial role in driving business growth by identifying and qualifying potential leads, conducting targeted outreach, and securing appointments with prospective clients. This position demands a proactive individual with strong research capabilities and excellent communication skills to effectively engage decision-makers in the business-to-business space. The role requires independence and discipline in managing outreach campaigns, utilizing CRM tools, and maintaining meticulous records throughout the sales pipeline. In this position, you will be responsible for developing and executing lead generation strategies aligned with Sitefusions sales goals. You will perform detailed research to identify the most promising opportunities, conduct personalized outreach primarily through cold emails and LinkedIn communications, and nurture relationships to maximize appointment-setting success. Although this role does not involve managing a team, it requires collaboration with marketing and sales teams to ensure seamless lead handoff and tracking. A thorough understanding of CRM software and strong organizational skills are essential to monitor lead status and follow-ups effectively.
Responsibilities

Research and qualify potential business leads to create a targeted prospect list.
Execute outbound lead generation campaigns via email and LinkedIn, ensuring personalized and impactful communication.
Manage and update lead information in CRM software to maintain an organized and accurate sales pipeline.
Engage with prospects to understand their needs and effectively convey the company's value proposition.
Schedule appointments for the sales team by securing commitment from qualified prospects.
Utilize lead scoring techniques to prioritize outreach and follow-up efforts based on lead potential.
Maintain a disciplined follow-up schedule to nurture prospects and optimize appointment conversion rates.
Collaborate with marketing and sales teams to refine messaging and improve campaign effectiveness.
Track and analyze outreach metrics to continuously improve lead generation strategies.
Ensure all communication adheres to company standards of professionalism and compliance.