SEO Expert

SK Cookware is seeking a highly skilled SEO Expert to join our Digital Marketing team and lead a team of 10 professionals. This role requires the development and execution of comprehensive SEO strategies that increase organic traffic, improve search engine rankings, and enhance overall online presence. The ideal candidate brings at least three years of SEO experience, demonstrating strong expertise in on-page, off-page, and technical SEO as well as the ability to manage and mentor a team effectively. The SEO Expert will take charge of all SEO-related activities including keyword research, competitor analysis, content optimization, backlink building, and technical SEO diagnostics. This position demands a hands-on approach to monitor website metrics using tools like Google Search Console and to stay current on search engine algorithm changes to adapt strategies accordingly. Working onsite at SK Cookware, the SEO Expert will play a crucial role in driving the companys digital growth and supporting strategic marketing initiatives.
Responsibilities

Develop and implement robust SEO strategies that align with the companys marketing objectives.
Lead and manage a team of 10 SEO specialists, providing guidance, training, and performance evaluations.
Conduct thorough keyword research and analyze competitor SEO strategies to identify growth opportunities.
Optimize website content, including meta titles, descriptions, headings, and URLs, for improved search engine visibility.
Manage both on-page and off-page SEO efforts to build high-quality backlinks and increase domain authority.
Monitor, analyze, and report on search engine rankings, organic traffic, and SEO performance metrics.
Utilize tools such as Google Search Console and Google Analytics to diagnose site issues and track SEO success.
Identify and resolve technical SEO issues affecting crawlability, site speed, and user experience.
Maintain up-to-date knowledge of and adapt SEO practices according to the latest Google algorithm updates and industry trends.
Develop and execute local SEO strategies, including maintaining and optimizing Google My Business profiles.
Collaborate closely with content creators to align content strategies with SEO goals and improve keyword targeting.
Prepare comprehensive SEO performance reports and recommend data-driven improvements.
Support e-commerce SEO initiatives to enhance product visibility and sales conversion rates.
Work onsite with cross-functional teams to align SEO efforts within broader digital marketing campaigns.