Social Media Ads Manager

We are seeking a highly skilled and creative Social Media Ads Manager to join our team. The ideal candidate will have a deep understanding of various social media platforms, advertising strategies, and audience targeting techniques. The Social Media Ads Manager will be responsible for developing, implementing, and optimizing paid social media campaigns to drive engagement, increase brand awareness, and generate leads or sales. This role requires a combination of strategic thinking, analytical skills, and creativity to achieve campaign objectives effectively.

Responsibilities:

Campaign Strategy and Planning:

Develop comprehensive paid social media advertising strategies aligned with overall marketing objectives and target audience demographics
Collaborate with the marketing team to understand campaign goals, target audience, and messaging
Conduct thorough research on industry trends, competitor strategies, and audience behavior to inform campaign planning

Ad Creation and Content Development:

Create compelling ad copy and visual content that resonates with target audiences and adheres to brand guidelines
Coordinate with graphic designeras nd other team members to produce high-quality ad creative
Test and iterate ad variations to optimize performance and maximize ROI

Campaign Implementation and Management:

Set up and launch paid social media campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, etc
Monitor campaign performance in real-time, analyze key metrics, and adjust strategies as needed to improve results
Manage advertising budgets effectively, allocating resources to the most impactful campaigns and channels
Implement A/B testing and other optimization techniques to refine targeting, messaging, and creative elements

Audience Targeting and Segmentation:

Utilize audience targeting tools and features to reach specific demographics, interests, and behaviors
Segment audiences based on various criteria to deliver personalized messaging and offers
Continuously refine audience targeting strategies based on performance data and market insights

Performance Analysis and Reporting:

Generate regular reports on campaign performance, including key metrics, insights, and recommendations for improvement
Conduct in-depth analysis of data trends to identify opportunities for optimization and growth
Present findings and recommendations to stakeholders, highlighting successes and areas for optimization

Stay Updated on Cosmetic & Skincare Trends and Best Practices:

Keep abreast of the latest trends, technologies, and best practices in social media advertising
Attend industry conferences, webinars, and training sessions to expand knowledge and skills

Qualifications:

Bachelor's degree in marketing, Communications, or related field
Proven experience in managing paid social media advertising campaigns, preferably in a similar industry
In-depth knowledge of social media platforms, advertising tools, and best practices
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
Excellent communication and collaboration skills, with the ability to work effectively in a team environment
Creative mindset with a keen eye for design and copywriting
Experience with social media management and analytics tools (e.g., Facebook Ads Manager, Google Analytics, Sprout Social, etc.)
Certifications in social media advertising (e.g., Facebook Blueprint, Google Ads Certification) are a plus.