Socail Media Manager

Techificent is seeking a creative and results-oriented Social Media Manager with at least one year of experience to oversee and enhance the company’s social media presence. The ideal candidate will be responsible for developing engaging content strategies, managing multiple social media platforms, and increasing brand awareness. This full-time, on-site position is based in Lahore and offers an opportunity to work in a dynamic environment focused on innovation and growth.

Key Responsibilities
- Manage and maintain social media accounts including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
- Develop and implement effective social media strategies to boost engagement, reach, and brand visibility.
- Plan, create, and manage a monthly content calendar for social media platforms.
- Write compelling captions, post descriptions, and select relevant hashtags to maximize impact.
- Collaborate with graphic designers, video editors, and content creators to produce high-quality multimedia content.
- Monitor social media trends, competitor activities, and audience behavior to inform strategy adjustments.
- Schedule posts to ensure consistent and timely publishing across all platforms.
- Respond professionally to comments, messages, and audience inquiries to maintain positive engagement.
- Track and analyze social media performance using analytics tools, preparing regular reports for review.
- Propose creative campaigns and innovative ideas to improve engagement and generate leads.
- Stay updated on the latest social media trends, platform updates, and best practices to keep strategies current.

Required Qualifications
- Minimum of 1 year of experience in social media management.
- Strong understanding of social media platforms, their algorithms, and best practices.
- Excellent written communication skills, particularly in crafting engaging captions and posts.
- Proficiency in content planning, scheduling, and performance analytics.
- Familiarity with tools such as Meta Business Suite, Canva, and other social media management platforms.
- Basic knowledge of digital marketing concepts, audience targeting, and brand positioning.
- Creative mindset with strong attention to detail and effective time-management skills.
- Ability to work independently while collaborating effectively within a team environment.

Preferred Qualifications and Benefits
- Bachelor’s degree in Marketing, Mass Communication, Media Studies, or a related field is preferred.
- Experience managing social media accounts for businesses or agencies.
- Basic understanding of paid social media campaigns and advertising analytics.

Techificent offers a professional and collaborative workplace with opportunities for professional growth. Employees gain exposure to diverse projects and digital marketing strategies in a supportive environment. The company provides a competitive salary ranging from Rs40,000 to Rs60,000 per month, commensurate with experience and skills.

This position requires on-site work at Techificent’s office located in Lahore’s Iqbal Avenue Housing Society, Phase 1. Candidates interested in joining the team are encouraged to submit their updated CV along with a portfolio or links to social media accounts they have managed.

Techificent — Create. Innovate. Grow.