Social Content & PR Manager (Female Preferred)

We are seeking a creative and strategic Social Content & PR Manager (female preferred) to enhance our brand presence and grow our online community within the laptop and IT products retail sector. The ideal candidate will lead the development of engaging social media content, manage brand communications, plan product campaigns, and coordinate public relations efforts. This role demands a strong grasp of social media trends, storytelling, and technology products, with the ability to translate technical details into compelling content that builds trust and drives customer interest.

Key Responsibilities

Social Media Strategy & Management: Develop and implement a comprehensive social media strategy aligned with business goals. Manage the company’s presence across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn. Maintain a consistent brand voice and visual identity, create monthly content calendars, and post content during peak engagement times. Monitor trends, audience behavior, and competitor activity, while managing community engagement by responding to comments and inquiries in collaboration with sales and support teams. Track growth, engagement, reach, and audience sentiment.

Content Strategy & Creative Development: Conceptualize creative content showcasing laptops, desktops, gaming systems, and IT products. Oversee production of reels, videos, product demos, unboxings, reviews, and promotional posts. Simplify technical specifications into clear, engaging content. Develop themes around product education, buying guides, technology trends, and customer use cases. Collaborate with designers, videographers, and copywriters to ensure quality execution. Prepare creative briefs, scripts, captions, and campaign messaging while ensuring accuracy of product information.

Public Relations & Brand Communications: Design and execute PR strategies to enhance brand reputation and visibility. Coordinate with technology journalists, media outlets, bloggers, and industry professionals. Prepare press releases, media statements, and product launch communications. Manage media coverage for events and milestones, identify opportunities for expert commentary, and maintain consistent messaging across all channels. Monitor brand mentions and public feedback, supporting reputation management with timely responses to sensitive issues.

Influencer & Technology Creator Relations: Identify and collaborate with relevant influencers, reviewers, gamers, and content creators. Develop influencer campaigns, product reviews, and sponsored content within budget. Manage product samples, approvals, and communication with internal teams. Build long-term relationships with credible creators aligned with the brand. Evaluate collaborations based on reach, engagement, and brand fit, ensuring compliance with disclosure and brand guidelines.

Campaigns, Launches & Brand Activations: Plan and execute integrated campaigns for new product launches, seasonal sales, and retail events. Coordinate promotional content, bundle deals, and product comparisons. Work closely with marketing, e-commerce, sales, and procurement teams to align organic and paid campaigns. Organize live sessions, creator events, and community activities. Manage campaign timelines, approvals, and post-campaign evaluations.

Brand Storytelling & Community Building: Develop a distinctive brand personality that sets the company apart. Create recurring content series such as product comparisons, tech explainers, and customer stories. Encourage user-generated content and authentic brand advocacy. Highlight product benefits, after-sales support, and warranty services to build trust. Engage with diverse customer segments including gamers, students, and professionals.

Reporting & Performance Optimization: Prepare monthly reports on social media, content, influencer, and PR performance. Monitor key metrics such as reach, engagement, audience growth, and referral traffic. Analyze content effectiveness and influencer campaign results. Maintain content calendars, campaign trackers, and influencer databases. Use insights to refine future strategies.

Required Qualifications

Bachelor’s degree in Marketing, Mass Communication, Public Relations, Media Studies, or related field, or equivalent experience. Three to five years of experience in social media management, content strategy, public relations, or brand communications, preferably in retail, technology, or consumer electronics. Strong writing, storytelling, and communication skills. Proven ability to manage multiple social platforms and creative production. Knowledge of influencer marketing, media relations, and reputation management. Excellent organizational and project management abilities. Analytical skills to evaluate content performance and apply improvements.

Preferred Qualifications

Experience with laptop brands, computer hardware, IT products, or technology retail. Familiarity with laptop specifications and customer buying considerations. Background in coordinating product reviews, influencer collaborations, and launch campaigns. Proficiency with content creation tools like Canva, CapCut, Adobe Creative Suite, and AI tools for image/video generation and writing. Experience with social media management and analytics platforms. Established relationships with technology creators and digital media. Experience managing brand communications in fast-paced retail environments.

Performance will be measured by social media growth, engagement quality, lead generation, content consistency, brand awareness, influencer collaborations, campaign success, community responsiveness, referral traffic, and adherence to brand messaging and content schedules.