Social Media And Content Writer

Assan Pay is a leading digital payments technology company dedicated to delivering scalable, secure, and intelligent solutions that simplify how businesses manage payment collections and disbursements. By leveraging a technology-first approach, Assan Pay offers a unified API and an intuitive platform designed to replace fragmented systems and manual workflows. This enables automation, real-time tracking, and enhanced control over payment processes. The company’s infrastructure seamlessly integrates with mobile wallets, digital banking interfaces, and e-commerce environments, providing customizable solutions suitable for startups as well as large enterprises. Focused on innovation, security, and user-centric design, Assan Pay strives to create smooth and secure payment journeys for customers, suppliers, and partners, helping organizations accelerate growth and embrace the future of connected commerce.

This full-time, on-site role based in Karachi is for a Social Media and Content Writer who will be responsible for creating and managing content across various social media platforms. The ideal candidate will write posts, captions, and short-form copy that align with the company’s brand voice and marketing objectives. They will plan and execute content calendars, monitor engagement metrics, and optimize content based on performance analytics. Collaboration with marketing and product teams is essential to develop campaigns, write blogs and articles, and translate complex payment and technology concepts into clear, compelling messages. Additional responsibilities include basic community management, staying updated with digital and social media trends, and ensuring consistency across all online channels.

Key Responsibilities
- Develop and manage engaging content for social media platforms, including posts, captions, and short-form copy aligned with brand guidelines.
- Plan, schedule, and execute content calendars to maintain a consistent online presence.
- Monitor social media engagement and analyze performance data to optimize content strategies.
- Collaborate with marketing and product teams to create campaign materials, blog posts, and articles.
- Translate complex fintech and payment technology topics into clear, accessible content for diverse audiences.
- Perform basic community management by responding to comments and messages in a timely manner.
- Stay current with emerging digital and social media trends to keep content fresh and relevant.
- Maintain brand consistency and tone across all social media and digital platforms.

Required Qualifications
- Strong writing and editing skills, including experience with social media copywriting, blog/article writing, and proofreading.
- Proven experience in social media management, including content planning, publishing, and engagement tracking on major platforms.
- Ability to research and simplify technical or financial topics into user-friendly content.
- Basic understanding of digital marketing concepts such as brand positioning, audience targeting, and content performance metrics.
- Proficiency with common content creation and social media management tools, including scheduling platforms and analytics dashboards.
- Excellent communication skills, strong attention to detail, and the ability to work collaboratively in a fast-paced, on-site environment.
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent practical experience.

Preferred Qualifications and Benefits
- Prior experience working in fintech, payments, or technology-driven companies is highly advantageous.

This role offers the opportunity to contribute to a dynamic and innovative company at the forefront of digital payments technology, working closely with cross-functional teams to shape the company’s digital presence and storytelling.