Social Media Associate

This full-time Social Media Associate position is based in Karachi and requires on-site attendance during morning shifts. The role involves supporting the social media operations of a company specializing in solar solutions and home appliances. The successful candidate will be responsible for content creation, managing campaigns, engaging with the community, and increasing audience interaction across various social media platforms. The salary range for this role is PKR 55,000 to 80,000.

Key Responsibilities

- Develop and create engaging content tailored to different social media channels to promote solar solutions and home appliances.
- Manage and execute social media campaigns to drive brand awareness and customer engagement.
- Monitor and respond to community interactions, fostering positive relationships with the audience.
- Collaborate with the marketing team to align social media strategies with overall business goals.
- Utilize design tools to create visually appealing graphics and posts.
- Track and analyze social media metrics to optimize content and campaign performance.
- Stay updated with the latest trends and best practices in social media marketing.

Required Qualifications

- A bachelor’s degree in a relevant field or equivalent practical experience.
- Strong writing skills in both Urdu and English, with the ability to craft clear and compelling messages.
- Familiarity with major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Proficiency in design tools commonly used for social media content creation.
- Ability to work effectively in a fast-paced, on-site environment during morning shifts.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with prior experience in social media management within the solar or home appliance sectors will have an advantage. The role offers a competitive salary package within the stated range and the opportunity to work closely with a dynamic team focused on innovative energy solutions and consumer products.

This position is ideal for individuals passionate about digital marketing and eager to contribute to a growing company’s social media presence through creative and strategic efforts.