Social Media & Business Development Manager

We are seeking a dynamic Business Development & Social Media Manager to join our Educational Consultancy team. This role offers a remote working opportunity, preferably based in Pakistan, with a schedule of 6-7 hours per day from Monday to Friday and 3 hours on Saturdays. The ideal candidate will be responsible for driving business growth through strategic outreach and managing our social media presence to enhance brand visibility and engagement.

Key Responsibilities

- Conduct LinkedIn and email outreach to potential prospects to generate leads and expand our network.
- Set appointments and actively participate in meetings to pitch our referral program effectively.
- Manage partner onboarding processes and maintain strong account relationships to ensure ongoing collaboration.
- Develop attractive offers and incentives to motivate partners and maximize referral outcomes.
- Create and publish engaging content across multiple social media platforms, including LinkedIn, Facebook, Instagram, YouTube, and TikTok. This content will include reels, static posts, and carousels tailored to resonate with our audience.
- Enhance brand presence by improving page visibility and tracking monthly performance metrics such as views, followers, interactions, and engagement rates.
- Maintain a light, humorous, and relevant tone that appeals specifically to the Gen Z demographic.
- Stay informed about the latest social media trends and incorporate innovative ideas to differentiate our brand, avoiding generic or copied content.
- Design interactive polls and other engagement tools to build a loyal and long-term community around our brand.

Required Qualifications

- Proven experience in business development, particularly in outreach, appointment setting, and partner management.
- Strong social media management skills with a portfolio demonstrating content creation across various platforms.
- Ability to craft creative and engaging content that aligns with brand voice and target audience preferences.
- Excellent communication and interpersonal skills to effectively pitch programs and manage partner relationships.
- A proactive mindset with the ability to think outside the box and bring fresh perspectives to social media strategies.
- Familiarity with social media analytics and tools to monitor and report on performance metrics.

Preferred Qualifications and Benefits

- Experience working remotely and managing time efficiently across a flexible schedule.
- Knowledge of the educational consultancy sector or related industries is advantageous.
- Opportunity to work in a growing consultancy with a focus on innovation and community building.
- A collaborative and supportive work environment that encourages creativity and professional growth.

Candidates interested in this role should prepare a comprehensive CV along with a social media portfolio or links to relevant posts and pages they manage. A cover letter explaining why they are the best fit for this position is mandatory for consideration. Applications without a cover letter will not be reviewed.