Social Media Content Creator

This role involves creating, publishing, and managing engaging social media content across the Bank’s digital platforms. The position requires hands-on involvement in content planning, shooting, editing, and publishing, with a strong understanding of platform algorithms, audience behavior, and emerging social media trends. The successful candidate will work closely with the Brands & Digital Manager and be based at the Head Office in Islamabad.

Key Responsibilities

Content Planning and Production:
Plan, shoot, and edit compelling social media content, including reels, short-form videos, interviews, behind-the-scenes footage, and trend-based formats. Capture high-quality content independently using a smartphone or camera. Adapt content to suit the audience behavior and requirements of each social media platform. Ensure all content is produced and published within agreed timelines.

Video Editing and Creative Design:
Edit videos with appropriate transitions, captions, sounds, visual effects, and platform-specific styles. Create basic static designs, social media posts, thumbnails, and other creative assets as needed. Maintain visual consistency across all content while ensuring alignment with the Bank’s brand identity and tone of voice.

Social Media Trends and Platform Optimization:
Stay updated on emerging social media trends, formats, memes, sounds, creators, and editing styles. Identify and incorporate relevant trends into the Bank’s communication strategy. Monitor new platform features, content formats, and algorithm changes. Optimize content based on platform-specific engagement signals, audience preferences, and publishing requirements. Respond quickly to real-time trends and opportunities.

Community Management:
Monitor comments, direct messages, mentions, and other audience interactions across social media platforms. Respond to audience queries following the Bank’s approved tone and communication guidelines. Identify recurring feedback, content preferences, and engagement opportunities. Escalate sensitive customer queries, complaints, or reputational concerns to the relevant teams.

Required Qualifications
Bachelor’s degree in Marketing, Media, Mass Communication, Digital Media, Design, or a related discipline is preferred. Relevant certifications or professional training in content creation, video editing, graphic design, or digital marketing will be considered an advantage.

Experience
Three to five years of relevant experience in social media, content creation, digital marketing, or a similar role is required. Proven hands-on experience in video shooting and editing is essential. Experience producing reels, short-form videos, static posts, thumbnails, and platform-specific social media content is necessary. Candidates must provide a portfolio showcasing social media videos, reels, static designs, or other relevant creative work.

Key Skills and Competencies
A strong understanding of short-form social media content and audience engagement is critical. Proficiency in video shooting and editing, along with basic graphic design and static content creation, is required. Familiarity with tools such as Adobe Premiere Pro, CapCut, Canva, and Adobe Photoshop is important. Knowledge of Instagram, TikTok, Facebook, WhatsApp, and YouTube content ecosystems is essential. Candidates should understand platform algorithms, engagement signals, and audience behavior. Awareness of internet culture, social media trends, memes, and emerging content styles is expected. The ability to work quickly, respond to real-time content opportunities, and maintain a strong visual sense with attention to detail is vital. Creativity, adaptability, time management, and good written and verbal communication skills are also necessary.

About Mobilink Bank
Mobilink Bank serves over 64 million registered users, including 21 million monthly active customers across Pakistan. Operating through a hybrid model that combines traditional microfinance with mobile and digital banking technologies, the Bank has over 132 branches and 324,000 branchless banking agents. It offers a USSD-based digital channel providing savings, microenterprise loans, small housing loans, remittances, collections, mobile wallets, insurance, and various payment services. Mobilink Bank plays a leading role in promoting financial inclusion.

Mobilink Bank fosters a positive and productive workplace, emphasizing innovation, entrepreneurship, teamwork, collaboration, and a customer-centric approach. This opportunity is ideal for someone passionate about making a difference and driving transformative change, joining a team dedicated to empowering millions in the digital age.