We are seeking a creative, organized, and results-driven Social Media Content Manager to plan, create, manage, and optimize engaging content across various social media platforms. The ideal candidate will possess strong content creation skills, a solid understanding of current social media trends, and the ability to develop effective content strategies that enhance brand awareness, boost audience engagement, and support business growth.
Key Responsibilities
- Develop and implement social media content strategies that align with company objectives.
- Plan, create, and manage monthly content calendars for platforms including Facebook, Instagram, TikTok, LinkedIn, and others.
- Produce engaging posts, captions, reels, short-form videos, stories, and other digital content formats.
- Collaborate with graphic designers, video editors, and marketing teams to deliver high-quality content.
- Research trending topics, hashtags, sounds, and industry developments to ensure content relevance.
- Maintain a consistent brand voice, visual identity, and posting schedule across all platforms.
- Write compelling captions, headlines, and calls to action that drive engagement.
- Monitor social media metrics such as reach, engagement, follower growth, clicks, and conversions.
- Analyze content performance and provide actionable recommendations based on insights and analytics.
- Manage community engagement by monitoring comments, messages, and audience interactions.
- Stay informed about social media algorithms, platform updates, and emerging content formats.
- Support promotional campaigns, product launches, and paid social media advertising efforts.
- Utilize AI-powered tools to enhance content ideation, research, and production efficiency.
Required Qualifications
- 2 to 3 years of experience in social media management, content creation, or digital marketing.
- Strong writing, storytelling, and communication skills.
- Proven ability to manage multiple social media platforms effectively.
- Knowledge of content planning, social media analytics, and audience engagement strategies.
- Familiarity with content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar software.
- Understanding of reels, short-form videos, and platform-specific content formats.
- Ability to research trends and transform ideas into engaging content.
- Excellent organizational skills with the ability to meet deadlines consistently.
- Creative mindset, attention to detail, and a results-oriented approach.
Preferred Qualifications and Benefits
- Experience with Meta Business Suite and LinkedIn analytics.
- Basic knowledge of SEO, digital advertising, and social media campaign optimization.
- Experience using AI tools for content creation and brainstorming.
- A portfolio showcasing previous social media campaigns, posts, reels, or content projects.
Performance Expectations
- Consistently deliver high-quality content according to the planned content calendar.
- Achieve measurable growth in audience reach, engagement, and brand visibility.
- Improve content performance based on analytics and audience feedback.
- Execute campaigns and promotional activities in a timely manner.
- Maintain consistent brand messaging and foster active audience engagement.
The position offers a monthly salary starting from Rs100,000. The role requires in-person attendance at the designated work location.