Social Media Content Researcher & Strategist - TJ / 1916401

Our client, WayForth, is seeking a talented Social Media Content Researcher & Strategist to join their team in Lahore. This role is central to enhancing the agency’s social media presence by identifying trending topics and sourcing standout user-generated content. The ideal candidate will have a proactive approach to spotting emerging trends, crafting engaging story arcs, and consistently delivering both original and user-driven content that resonates with diverse audiences. This fast-paced position demands strong research skills, attention to detail, and the ability to tell compelling stories, particularly for short-form video formats.

Key Responsibilities

- Identify and source high-quality user-generated content (UGC) suitable for repurposing across various social media platforms, ensuring all usage rights are properly managed.
- Conceptualize and research original story-driven content, verifying facts and curating engaging clips that align with the brand’s voice and audience interests.
- Build and maintain a prioritized pipeline of timely story ideas, ranking them based on audience relevance and current trends.
- Prepare and deliver detailed research packages—including video clips, contextual information, and thumbnail suggestions—to editors and producers for smooth content production.
- Continuously monitor and analyze the performance of published content to guide future content strategies and improvements.
- Stay informed on Hollywood news, celebrity culture, and entertainment trends to keep content fresh and engaging.
- Track and interpret influencer patterns and viral moments on platforms such as TikTok, Instagram, and Snapchat to maximize content reach and relevance.
- Maintain an up-to-date understanding of hip-hop culture, music trends, and internet moments that resonate with the target demographic.
- Translate trending topics into compelling stories with clear narrative arcs, effective hooks, and pacing tailored for short-form video consumption.
- Remain alert to current affairs and news cycles that offer opportunities for timely and impactful content creation.
- Manage multiple projects efficiently within a fast-paced workflow, meeting tight deadlines consistently.
- Apply natural storytelling instincts to craft content that maximizes user engagement and social media interaction.

Required Qualifications

- Proven experience in social media content research, strategy, or a related field.
- Strong ability to identify and analyze trends across multiple social media platforms.
- Excellent storytelling skills, particularly for short-form video content.
- Detail-oriented with strong research and fact-checking capabilities.
- Ability to work independently with a strategic mindset.
- Familiarity with entertainment, celebrity culture, and internet trends.
- Proficiency in preparing comprehensive research packages for content production teams.
- Comfortable working in a fast-paced environment managing multiple priorities.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with a background in digital media, content creation, or entertainment journalism will find this role well-suited to their skills. The position offers the opportunity to work with a dynamic agency at the forefront of social media storytelling, contributing to innovative content strategies that engage diverse audiences.

This role does not require team management but demands initiative, creativity, and a passion for social media culture. Joining WayForth means becoming part of a forward-thinking team dedicated to shaping the future of digital content through research-driven storytelling.