Social Media & Digital Content Executive

We are looking for a creative and adaptable Social Media & Digital Content Executive to strengthen and grow our company’s digital footprint across multiple platforms. This role is hands-on and involves planning, creating, and managing content, including graphic design and short-form video production, alongside social media management and basic digital marketing tasks. Initially focused on our own business, the position will also support social media and digital marketing projects for international clients. The ideal candidate will be proactive, independent, and capable of managing the entire content lifecycle—from ideation to execution—rather than simply scheduling posts.

Key Responsibilities

Manage social media accounts for both the company and clients across Facebook, Instagram, TikTok, LinkedIn, and YouTube. Develop monthly content calendars and posting schedules to ensure consistent audience engagement. Create, publish, and oversee engaging content tailored to each platform’s unique audience.

Monitor audience interactions such as comments and messages, responding promptly to maintain active engagement. Track and analyze social media performance, delivering regular reports with actionable insights and recommendations. Generate creative content ideas aligned with business objectives and target demographics.

Write captions, social media posts, headlines, and basic marketing copy. Produce short-form video content including Reels, TikToks, and Shorts, while repurposing existing content across platforms to maximize reach. Stay updated on current trends, formats, and topics to enhance content relevance and engagement.

Design social media graphics, promotional posts, banners, and carousels, ensuring consistent branding using tools like Canva, Adobe Photoshop, and Illustrator. Edit short-form videos by adding captions, transitions, music, and basic effects. Create simple promotional and informational videos using available footage, images, or AI-assisted tools.

Support basic digital marketing activities such as SEO, content marketing, email marketing, and online campaigns. Assist with paid social media campaigns by understanding targeting, reach, engagement, cost-per-click (CPC), and conversion metrics. Conduct research on competitors, audiences, and industry trends to inform strategy development. Provide digital marketing support for international clients as needed.

Required Qualifications

2 to 4 years of relevant experience in social media management, digital marketing, or content creation. Strong practical knowledge of Facebook, Instagram, TikTok, LinkedIn, and YouTube platforms. Proficiency in graphic design and short-form video editing.

Excellent written English and communication skills. A creative mindset with the ability to independently generate content ideas. Solid understanding of social media trends and platform algorithms. Ability to manage multiple accounts and meet deadlines efficiently. Comfortable working independently and taking full ownership of projects.

Preferred Qualifications and Benefits

Experience working with international clients is an advantage. Familiarity with AI-based content creation and productivity tools is highly valued. Competitive salary range of PKR 70,000 to 80,000 per month.

Opportunity to work within an international-facing BPO and outsourcing business, gaining exposure to diverse industries and global clients. Potential for career growth into broader Digital Marketing or Social Media Manager roles. A professional and collaborative work environment focused on hands-on experience with real campaigns rather than routine posting tasks.

Work location is in person.

This role requires a self-driven individual who can independently conceive, create, publish, and analyze digital content to boost engagement and support business growth. If you are passionate about social media and digital marketing and eager to contribute creatively across multiple platforms, this position offers a dynamic and rewarding environment.