Social Media & Digital Content Manager

Chocolate Academy Pakistan is seeking a talented and results-oriented Social Media & Digital Content Manager to oversee the social media presence of its main campus and support content creation for newly launched campuses. The ideal candidate will be a creative multitasker with strong skills in digital content creation, social media management, brand marketing, and advertising strategies. This role focuses on enhancing brand visibility, driving engagement, and delivering measurable outcomes through innovative digital campaigns.

Key Responsibilities:
- Manage social media accounts for all main Chocolate Academy campuses and oversee launch-related content for new campuses.
- Conduct professional videography and photography to capture high-quality visual content.
- Handle video shooting, editing, and production of reels for social media platforms.
- Design graphics and create visually appealing posts that align with brand guidelines.
- Plan, schedule, and post social media content consistently to maintain audience engagement.
- Implement SEO and digital marketing strategies to boost online presence.
- Develop content for promotional campaigns and paid advertisements targeting course admissions, corporate orders, workshops, and brand promotions.
- Create engaging ad creatives aimed at increasing reach, inquiries, engagement, and conversions.
- Monitor advertising performance and optimize campaigns to maximize results.
- Manage overall brand presence, audience growth, and engagement across digital channels.
- Coordinate with campus teams to ensure timely content updates, organize shoots, and support promotional activities.

Required Qualifications:
- Demonstrated experience and a strong portfolio in social media management and digital content creation.
- Proficiency in video editing, graphic design, professional photography, and videography.
- Practical knowledge of advertising strategies, paid campaigns, audience targeting, and enhancing ad performance.
- Hands-on experience managing advertisements for educational courses, corporate clients, and promotional campaigns.
- Familiarity with SEO principles, social media algorithms, Meta Ads, and current digital marketing trends.
- Ability to develop innovative advertising strategies and optimize campaigns for improved outcomes.
- Excellent coordination, multitasking, and time-management skills.
- Creative thinker with a results-driven mindset.

Work Location: This position requires in-person attendance.

This role offers an exciting opportunity to contribute to the growth and digital presence of a prestigious academy by leveraging your expertise in content creation and digital marketing. If you are passionate about storytelling through digital media and driving impactful campaigns, this position is an excellent fit.